Here are the 6 ugly mistakes most coaches make that de-motivates their athletes – and how to avoid them.

MISTAKE #1: Being Too Nice To Athletes

image2Have you ever noticed that most athletes don’t respond that well to the ‘super-nice’ coaches?

I’m sure you have.

Why does this happen?

This is actually pretty straightforward.

The reason why being overly nice to your athletes doesn’t work is because you’re usually trying to do one of two things:

Either you’re being nice in an attempt to make them like you so they’ll perform…

OR you’re trying to get their approval.

The problem is that athletes don’t get motivated to train, follow your team system, or go to the wall to win based on how “nice” a coach is.

They do these things based on how confident and mentally tough they are from the inside out.

Also, if an athlete perceives you as looking for his approval, he’ll get annoyed – and be even less likely to follow your coaching in a motivated way.

Now, I’m not suggesting that you need to treat your athletes harshly to get results.

It’s perfectly okay to be pleasant and good company to your athletes.

What I am pointing out is that often our “niceness” as coaches is really a feigned attempt to get our athletes to do what we want. They see this as manipulation, and they rarely respond to it. And the more we do it, the less motivated they are to buy into our systems and advice.

(Want to help your athletes overcome your nerves so they can perform at your best and never choke again? Download our Never Choke Again Handbook Sports Mental Toughness Handbook here.)

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MISTAKE #2: Being Negative

image3This is the opposite of mistake #1.

Instead of being too nice, you are negative with your athletes in an effort to get them perform.

You think this motivates your athletes because you’re giving them “tough love.”

The truth is that a negative coach is #1 nightmare of athletes everywhere.

I know because I hear their distress daily.

“My coach yells all game. How is our team supposed to stay confident?”
“I’m trying to learn a new swing but my golf pro constantly corrects me.”
“As soon as I take a shot my coach doesn’t like, he subs me out. I can’t stand it.”

We all know that negativity doesn’t work.

What we don’t know is WHY.

Negativity doesn’t work because it’s mental and emotional blackmail. “If you perform for me, I’ll approve of you / love you.”

This is classic conditional love.

The problem with conditional love is that your athletes cannot earn it for their unique selves. It’s based solely on how they stack up against someone else.

That’s why 97% of athletes will mentally fold in the face of negativity.

They realize that conditional love is not a game they want to win.

Even if they DO manage to get your approval, they know it is highly temporary and based on stuff they can’t control, like whether they score or win.

So if the coach criticizes, threatens, over-corrects, they implode. Their performance goes from bad to worse.

Am I saying there is never a place for negativity?

No, of course not.

I’m merely pointing out that if you are negative because you want to get recognition out of this athlete’s performance, or you’re scared because your job is on the line, or you’re embarrassed of your athlete, it will never work.

But if you’re genuinely concerned FOR him, it will fire him up.

World class hockey coach Shannon Miller has a great line. Whenever she is mad at her athletes she’ll say, “You’re better than this. I want you to get the puck and keep it in the other team’s end. DO A BETTER JOB.”

Worked like charm.

They all knew she was mad FOR them, not AT them.

MISTAKE #3: Trying to “Help” Athletes by Correcting Them

image4What do most coaches do when they see an athlete make a mistake?

Right! They try to “help” the athlete perform better, usually by correcting them.

The problem with this approach is that it rarely works.

It’s true that about 5-10% of athletes (usually the best ones) will take a verbal correction and implement it immediately.

The rest will nod, smile, say “Okay, Coach!” and then pretty much go back to exactly what they were doing.

Infuriating. :)

This doesn’t work for two reasons.

First, you are sending them the message, “You’re not doing it right. And if you want the answer on how to do it right, listen to me.”

This violates the athlete’s basic code, which is: “I want to figure it out on my own by FEELING the move.”

The second reason this doesn’t work is that your athlete actually does not REALLY understand your correction.

Let’s say you’re trying to get a hockey player to skate with her knees more bent, because he’ll get more power and speed that way.

Tom, bend your knees!” you might say.

Perfect suggestion.

Only, here’s the problem.

In Tom’s brain, his knees ALREADY ARE bent.

In his mind, he’s skating perfectly (or he wouldn’t be skating that way in the first place.
No athlete makes an error on purpose).

See, Tom’s BODY doesn’t know what it feels like to skate with his knees super-bent.

But he THINKS he does.

Am I saying you can never correct your athletes?

Not at all.

I’m saying that the vast majority of VERBAL corrections won’t work, and there is a better way.

MISTAKE #4: Failing to BELIEVE in Your Athlete

image6How many times have you given a struggling athlete extra attention, pep talks, and compliments to boost her confidence – only to watch her get worse and worse?

If you’re like most coaches, then you’ve done this a LOT.

Well, I have a newsflash for you.

It’s perfectly LIKELY that this would occur.

Correct, I said LIKELY.

When you do these things with an athlete, what you are actually saying to her is: “I don’t really believe in you, but maybe I can pep-talk you into showing me a reason to believe in you.”

Now, I know what you’re thinking. “Lisa, you’re crazy. I’ve given this athlete more attention than all of my athletes combined! I’ve even given her chances to perform that I shouldn’t have!

image5

Let me explain…

When you’re coaching an athlete who is under-performing, it’s perfectly natural to start to doubt him.

And when we feel fear, we tend to go into over-drive.

We want to “fix” the fear by taking external action – action outside ourselves.

So we pep-talk, encourage, correct, and cajole the athlete.

We’re desperate find the right thing to say get him performing.

We rarely stop to deal with our doubt internally, at the root.

In fact, this never even occurs to us.

Yet it’s the simplest and easiest way to get your athlete to BELIEVE in herself.

In The 7 Habits of Highly Effective People, Dr. Stephen R. Covey reveals that his son was doing poorly – socially, academically, and athletically.

Consumed with a desire to help him, Covey would give him tips: “Come on, son! You can do it! We know you can. Put your hands a little higher on the bat and keep your eye on the ball.’

No amount of positive feedback worked. That’s when the Coveys pulled back and started to examine how they SAW their boy:

“When we honestly examined our deepest feelings, we realized that our perception was that he was basically inadequate, somehow “behind.”

Our efforts were ineffective because, despite our actions and our words, what we really communicated to him was, “You aren’t capable. You have to be protected.”

We began to see our son in terms of his own uniqueness. We SAW within him layers and layers of potential that would be realized at his own pace and speed.

We decided to relax and get out of his way and let his own personality emerge. We SAW our natural role as being to affirm, enjoy, and value him.”

Within months, Covey’s son developed a quiet confidence and blossomed academically, athletically, and socially.

What about you?

How do you SEE your struggling athletes?

Do you really see and believe in them, or are you waiting for them to perform first?

MISTAKE #5: Not Knowing How to Get Your Athlete Out of A Slump

image7For years I was messed up because I thought the way out of a slump was to think positively.

All my coaches told me this.

There I’d be, in the middle of a scoring slump, frustrated to the max, desperately trying to think of something positive to say to myself.

You know what I’m talking about…that fake, artificial, sterile positive self-talk that just can’t sink in?

Good thing I woke up.

I finally realized that trying to get yourself to feel good in the middle of a slump is a DEADLY inner game mistake.

It’s a deadly mistake because as a competitive athlete, when you slump, you are going to get mad.

This is perfectly natural.

So rather than tell your athletes to be positive, ask them to be OPTIMISTIC instead.

What’s the difference?

Positive thinking is looking for something good in the slump, such as: ‘It’s great I lost because I need a day off.’

The problem with positive thinking is there might NOT be anything good about your slump.

Optimism is different.

Optimism is finding a reason to believe your slump is temporary.

One time I came off a playoff series pretty discouraged. I had been shut out for three straight games. No goals…zero, zip, zilch.

My coach is usually pretty quiet. But when he saw how down I was, he said, “I do not want to criticize but it is pretty obvious why you are not scoring – you stopped driving to the net. You took maybe two shots and the defense was already set up.”

My coach handed me, on a silver platter, THE reason my slump could be temporary.

I actually had not noticed how passive I was being on offense.

The upshot?

Find the REASON why your athlete’s slump is temporary, and then get him to channel his anger into fixing it, and he’ll be right as rain.

MISTAKE #6: Not Getting Help

image1This is the worst mistake of all.

This is the mistake that prevents most coaches from achieving the kind of success they really want.

As the leader, the one everyone looks to for answers, it can be very difficult to ask for help. However, if you want to gain the edge, it’s quite easy with the right resources.

If you want to learn how to create mentally tough, winning, superstar athletes and teams, I strongly recommend you snap up a copy of my free guide, The Never Choke Again Sports Mental Toughness Handbook. You and your athletes will love it. Download it here:

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Customer Reviews

Shannon MillerShannon Miller
Olympic Coach,
Women’s Hockey

Genuine confidence is an absolute necessity if you want to reach your potential. I’ve worked with Lisa as a personal mental toughness coach and have accessed Lisa’s talents in training teams I have coached. Lisa’s work is very effective because she delivers the training at the level the clients need…and it’s the type of training that you take with you and use on a daily basis
towards success.

Charmaine ReidCharmaine Reid,
Olympian, Badminton

I am a more focused, driven, and prepared player because of the Courage to Win®. 

Laura WarnerLaura Warner
Team Canada, Ringette

Lisa’s mental toughness online program made me a 2 time World Champion. I was ready to conquer every possible distraction in international competition. I played my best, even in the most high pressure moments.

LORI SIPPELLori Sippel
Olympian,
Women’s Softball

Have you ever heard the adage, “If it ain’t broke, don’t fix it”? Well, I was broke and I knew it. I knew Lisa was the person who could help me identify the root of my downward spiral. Lisa helped me “cut to the chase” and identify those things that were holding me back from attaining the mental edge I needed. Together we created a mental plan of attack that allowed me to stay empowered regardless
of the circumstances.

SHAWNEE HARLEShawnee Harle
Basketball Head Coach
University of Calgary
Mental toughness has the athletes confront their Inner barriers and access their self-confidence. I’m a better coach today because I know how to look beyond the x’s and o’s of the game. I relate to my athletes better.

Bill TschirhartBill Tschirhart,
National Development Coach For The Canadian Curling Association 
Lisa’s on-line mental toughness programme has allowed our athletes, on an individual basis, to gain the mental toughness skills so necessary in today’s world of high performance curling. It’s a winner!

CHRISTINE PARRISChristine Parris Washington
Olympian,
Women’s Softball

After mental toughness, I am now a better player physically and mentally. I am able to apply my focus for success. The program put everything into perspective for me.

Dany Urriza
Tennis Player Tierra Del Fuego, Argentina

I am 47 years old. Since I was a kid I liked to play tennis but at that time was expensive for my parents and they couldn`t afford it. Two years ago I had the chance to start having lessons, I thought that for this kind of sport you must start when you are a kid, but I was wrong. Soon I started to play matches and now I am playing in local tournaments. I have to play to 18 years old kids sometimes, and at 47 this is very tough but I like the challenge. Today against all predictions I won a tough match and I know your book helped me do it. I was most of the time down in the score, but I won anyway 4-6, 7-6, 7-6. For the first time I was able to maintain focus in the important moments in a very long match. Thank you very much!

COREY COWPERCorey Cowper
Volleyball Coach
Lisa, you won’t believe the impact “The Courage to Win®” had on my Junior Varsity Boys High School Volleyball team (gr10-11). It seemed whenever the team was in a playoff, they just could not win. For 2 full months we worked at skills and techniques to get over that hump of not being able to win the big games. Nothing seemed to work. Here in front of me was an offer to purchase an Ebook, the exercises take only 7 days. I will be honest, I was very skeptical, but it was local to Calgary and I really did not have anything to lose, except the cost of the book! I purchased the book. In 5 minutes I walked through the visualization with them, breaking down the skill to very simple components having them see themselves performing the skill through their own eyes. In a matter of 3 weeks the team went from not being able to win when it counts to losing not being an option, and our focus the entire time was never the win, but rather playing OUR style of game. I can’t say enough about how this program has positively impacted my approach to coaching.

Frank Van LervenFrank Van Lerven
3rd Ranked Dutch 60+ Tennis Player

Lisa, I played a practise (1 ½ hr) match with a promising Swiss 14 yr old at our club. He hits the ball hard, wants to become a professional etc etc. I have played him a few times. The last time was a year ago. He beat me then. And, of course, he gets better every year. I decided to put my pre-match routine in practise, even though it was not a real match. Just to have the experience. And… I played inspired, energized from the start. I also had adopted a “winning” attude. To meet him blow-to-blow on velocity and aggression, come to the net when I could etc etc. Not to wait till he would start to make mistakes or mentally break down. It was terrific. I played well from the start. But it got to 0-3 15-40. I hang in, kept believing and the tide started to turn. By 4-4 he started to change tactics (as he could not keep up with me at the back of the court!!), throwing balls in the air and so forth. I had the upperhand. I made mistakes too but on the deciding point (a running volley) to get me to 6-6 I played the volley with confidence (visualised before). It was then time. He rather did not want to play the tie break.. I felt great and the champion was fully there. My coach saw a bit, and said, he saw a “different me” on the court. One he always had know was there!To me it felt Easter Sunday came today!!

Isabelle GysiIsabelle Gysi
Lisa thank you so much for the Courage to Win! My competition was awesome. I won!!!!!! I also did a new personal best. Now my goal is to do it again at Nationals!

MattiMatti Brannagan
Thank you very much miss Lisa for The Courage to Win® in Sport. Now I know what I need to do, I was missing a few steps. Thank you again, your answers have made my day!

HeatherHeather Rankin
Finalist,
Olympic Curling Trails

With the use of Lisa’s guidance, I have learned to manage the emotions causing the stress, and I have been successful in losing 45 lbs. I have never worked with a more intelligent, talented, inspirational, and committed professional whom you gain an immediate respect and trust for. With Lisa Brown, problems are just solutions waiting to happen.

CAL WIGSTONCal Wigston
Head Coach Men’s Volleyball
University of Guelph

This past March we made it to the gold medal match knocking off the previous OUA champs in 5 sets. Thanks to your candor, honesty, insight and adviceI was prepared to coach the many different personality styles my players had and be successful. You helped me understand myself this year and what I needed to do. I am way more confident in my coaching ability – thanks so much for everything you did to help me prepare for this year.

Arlene YostArlene Yost
Golfer San Luis Obispo

Lisa, thank you! My golf game is much more consistent. I am shooting 81-84 almost every time out. I am much more relaxed and able to experience my swing much more clearly. I have also begun to develop greater confidence in my short game. I am so confident I am eager to play with players who can beat me!

Stacy WilsonStacy Wilson
Olympian
Women’s Hockey

Mental toughness training gives you confidence. It’s helped me play well under pressure and cope with injuries. I think it’s essential if you want to perform to your potential. You owe it to yourself to do mental toughness training, and Lisa Brown’s work is so practical because she teaches you skills you can use right away.

Joella Bernard Joella Bernard
Finalist, USA Women’s Heavy Bodybuilding

Your information on mental toughness saved me a great deal of money. You made it so simple, be your own mental toughness coach! In the past I would wait for other people to tell me how good I was. Now I can create this confidence from the inside. My national show is at the end of the year and I know I will turn pro. Thank you!

LEAH HEPNERLeah Hepner
Figure Skating

This course is changing me. It is changing everything about my life. I have learned how human beings work…not just in sport but in life in general. I have taught my family about the things you teach me. They are mesmerized by what I read them. To understand human emotion changes the way I think and look at myself, and others around me. I am growing.

GAIL LOHMANGail Lohman
Triathlete

At my World Triathlon Championship, your words were in my head throughout the event. I kept thinking about rhythm throughout the day. When we spoke, I told you my goal was to be top 10. I finished 9th. I finished with a PR. My previous fastest time in a race of this distance was 5:47. I was hoping to go 5:45. I finished in 5:39. I am thrilled. Another exciting part is that my husband and I finished the race together. This has never happened before. Very cool that it happened in the World Championship. You really helped!

BJ YOUNGBJ Young
Men’s Wrestling

Lisa, I purchased “the courage to win” about three weeks ago. I read it thoroughly and did all the exercises numerous times. After I had a much better understanding of my anxieties and learned how to focus my energy in a positive way. I just returned from the USA high school Senior National wrestling tournament. Before your material I placed 12th in the state of NJ.I knew I was much better than that. After using your material I just placed 3rd in the country for 130lbs. senior wrestlers. Thank you so much.I will continue to use this focus for life.

Jan PulaJan Pula
Laurentian University
Varsity Curling Coach

I recently ordered The Courage to Win® in Sport ADVANCED Course and quickly absorbed Lesson 1, including the audio. The discussion on why winning is important made a significant impact on me and I shared it with my team. We participated in a bonspiel on the past weekend without having been on the ice this year yet…Our goal was to come home with a winning record having made progress on communication systems …we lost our first game – a close one — but then went on to win 7 straight and take home the Championship Flight prize! After each win we celebrated not so much the win but the satisfaction of knowing the win showed we were “evolving” and “growing” as individuals and as a team. You would have been amazed at how that shift in perception about winning and losing created a positive environment over the entire weekend. Honestly – this one lesson I learned has been worth the cost of
the program!

Michelle StiphoutMichelle Stiphout
University Basketball 

Lisa’s course was incredibly helpful. It’s odd because psychology is my favourite subject in school, but my mental game was seriously lacking. My favourite part would be doing the assignments, I find that they ensure that I’m taking in what is being taught and that I’m applying the lesson on
the court.

Anne OttoAnne Otto
I am a lawn bowler of three years and have improved dramatically since purchasing these. I have had many comments on how well I am playing. One of the men at our club told me today that he loves the way I do it. He said every time I go out, I go out to play. How good is that! I won the two bowls singles internal Club tournament, beating the girl who has “always” won it. I am loving it!

Gigi Mcmillan Gigi McMillan
Tennis Player

I Have Developed A Level Of Confidence And Calm That Rarely Leaves Me – Almost Like I Walk On The Tennis Court Wearing
Protective Clothing.

Anne ChrzanowskiAnne Chrzanowski
ASCA Level 2 Certified Coach
Thank you just doesn’t seem like enough when a person changes your life. You have made such a huge impact on me and my life and ability to help others. I signed up to be able to better help others but it was I who really needed the Courage to Win. I needed to believe in myself to help others. Thank you for inspiring and make me better. I am so grateful!

Brenda Staniforth
Coach, 1996 Canadian Olympic Women’s Softball Team

We had become so focused on the fear of failure that we lost our confidence a lot. The mental toughness training we did with Lisa was invaluable because it allowed us to turn our focus on the game itself. More than anything, Lisa’s training works because she uses a practical approach based on real experience…she even helped me become a better coach to my athletes.

Howard Brandt
Track and Field Coach

I’m a track coach and two of my athletes (a male sprinter and female hurdler) have underperformed all season. I have coached these athletes for years. I know what they are capable of! Both have medaled at Provincial high school championships, and the male is a club champion in the 200 m. Both athletes train well, but they have not been competing to their potential, losing out on medals. My female hurdler recently lost the finals in her best event, the 400 m hurdles, entirely. My male sprinter has just lacked a killer instinct during the important final phase of his specialty, the 200 m. He has even, on several occasions, appeared to concede a second placing for a third — right at the finish line. Heading into a provincial championships this past weekend, I was thrilled to read of your very generous great jock mind launch price. I bought the package on July 14 and immediately sent the link to both of the athletes. I don’t how many of the audios they listened to, but they told me that they did listen. The result? My female hurdler won her intermediate hurdles race by a good 15 m to 20 m. Had she not faced a stiff headwind she probably would have had a personal best! Happily, my male sprinter read and listened to the audio recounting Michael Johnson’s experience of being in lane eight. Because of an administrative error, my sprinter did NOT get his proper lane assignment. He ended up with lane eight (the worst lane) in the 200 m! This was very bad news indeed. I spent a moment with him before his race and he said, “You have to work with the hand you are dealt.” He turned a disadvantage to advantage! He ran the race of his season, moving blind around the curve into a headwind (that narrowly denied him a personal best), finishing second, beating the friend who’d stolen the previous two races from him. Not a person of many words, he perfectly summed up my feelings about your work Lisa: “That lady is good.” Thanks for Secrets of the
Great Jock Mind.

Todd Sader
Elite Gymnastics Coach

Lisa thank you for giving ME the right focus for a coach – and that is being positive and patient while we work on our skill development even if it means re-teaching something I have already taught them. Sometimes an athlete will lose confidence in themselves, and lose a skill, it is our job as coaches to find ways to help them regain their confidence and belief in what they are able to do. You gave me just the tools I needed to get my athletes to overcome their fears.

Jennifer Blakenship
Lisa you helped me through a recent Karate competition. I have been above average and even had some moments of triumph and learned something hew from each situation – the new way you are discussing is great! Quite frankly I’ve also take that same mentality as I search for a job right now.

Damien Keaney
Ten years ago I started working with Lisa as a Gaelic Football player. My ability to focus and play consistently under Lisa was impressive. I always wondered why I would have one good game and then perhaps not so good. The same would even happen during a half of a game – one good and one not so good. Getting focused was life changing for me. I performed consistently and to the best of my ability using Lisa’s right focus process. I completed all of Lisa’s performance programs and enjoyed every last detail. After I finished playing I was keen to learn more from Lisa and signed up for her coaching program. I was amazed how she helped me help others. I was a manager / coach with a few teams over the following years. I developed an ability to identify players who like myself were not consistently at their best. I was able to help them and allow them the opportunity to be their best and enjoy playing. Taking the pressure off the player and making aspects of the game totally in the persons control a ‘win’ for them was something Lisa really taught me. I am now successfully manager of another team and still use the skills Lisa empowered me with.
Thank you Lisa.


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