From: Lisa Lane Brown, M.A.
Wednesday, November 02, 2016

Dear Friend,

Hi, it’s Lisa Brown here and in this letter I’m going to show you how to help athletes build deep mental toughness, eliminate fear, and win under pressure—and even create an additional income for yourself in the process.

Think I’m kidding?

I’m not. Here at the Courage to Win^® headquarters, we’ve been giving athletes and coaches precious “insider”  information about winning under pressure– strategies, secrets and tactics they would never uncover on their own, regardless of how long they hunted for answers.

But we also love showing leaders how to teach the secrets of deep mental toughness…because helping athletes reach their potential is hands down the most thrilling thing you will ever do.

The gratitude and respect you get is the long-lasting kind. People will even tell their friends and family about you before they meet you. They start to revere you, because you are the one person who can actually get them winning and keep them winning, because you’ve mastered…

The real trade secret of all top leaders in sport is this: they have the rare ability to help athletes gain mental toughness, confidence, and courage so they perform to the upper limit of their talent consistently.

In 30+ years of competing, I only had TWO coaches with this ability. Both spurred me on to performance levels that astonished me. They made me so confident and motivated, I wanted to be around them all the time and so did my teammates. Needless to say, they climbed the ladder of success quickly while all the other coaches fought over the scraps.

But here’s the kicker: you don’t get stellar results, incredible respect, internal satisfaction, and even extra income by winging it.

Nope. You get it by…

Few people like to hear this because deep down, they know they don’t really possess this type of power. Sure, they may know how to listen…inspire trust…they may even give good advice from time to time…

But they can’t get athletes to actually overcome their fears and perform flawlessly under pressure.

Why not, you ask?

It’s taken me a long time to realize this, but I’ve finally uncovered the #1 obstacle to helping athletes win under pressure.

Eliminating fear is absolutely the KEY, because it is fear that holds us back and causes us to choke. Fear is, and always has been, the great enemy of human achievement. You can cajole or pep talk athletes all you want, but if you don’t show them how to eliminate their fears, they will stay paralyzed forever.

But…here’s the rub… there’s very little information out there on eliminating fear that actually works.

I learned this myself first-hand years ago. After testing virtually every self-help technique (cognitive therapy, NLP, hypnosis, meditation, positive thinking, energy medicine, goal-setting, journaling) I realized none of them work very well to eliminate fear.

That’s why I went on a mission to “crack the code”, which eventually led to the discovery of the Courage to Win^®, the world’s most natural formula for gaining deep mental toughness and winning under pressure in sport.

So here is my gift to you: I’ve recently developed an easy and effective way for you to learn how to help athletes reach their potential using the Courage to Win^®mental toughness formula —and even create an additional income stream for yourself in the process.

I’ve just created the ultimate coaching program that will teach you how to shift athletes to unprecedented levels of deep mental toughness in 30 days or less. This program is called The Courage to Win^® Mental Toughness Coach Training Program and it will give you the power to:

And, yes, if you wish, you can easily create additional income for yourself in the process– either by making yourself far more valuable to your organization or providing consulting services to athletes directly.

In the past sixteen years as a performance consultant, I’ve discovered you need two things to transform athletes:

You need a proven formula that cures the root cause of fear
in any athlete you coach. This is the genius of the Courage to Win^® in Sport system. It’s why I’ve been successful coaching over 3,000 amateur, Olympic, and professional athletes to massive success (and have the testimonials to prove it).

In The Courage to Win^® Mental Toughness Coach Training Program, you get a comprehensive set of templates and step-by-step blueprints in how to use our formula for eliminating fear and developing deep mental toughness, courage, and confidence under pressure.

These blueprints take you by the hand and gave you the scripts, steps, and outlines for coaching an athlete to achieve deep mental toughness 30 days. In a series of LIVE trainings with me personally over four weeks, you will build your skills exponentially by learning how to systematically help people defeat their fears.

Next you need masterful mental toughness coaching skills so you can shift people from fearful to confident.

There are only two states: where an athlete trusts you and becomes motivated to try new mental game approaches to competing or where he distrusts you and remains indecisive and paralyzed.

When you have maestro-like mental toughness coaching skills, you create the first state in every person because you easily and quickly fill them with self-acceptance and self-trust.

The bottom line?

Then you “teach a man to fish” and show him how to do it for himself.

That’s it.

These two things are the essence of helping a person gain deep mental toughness whether you’re coaching a team (basketball, hockey, volleyball, baseball etc), working one on one with athletes (such as a golf or tennis pro), or simply helping your child reach his potential.

If you have one but not the other, you’re not going to succeed. You must have both to succeed.

In my experience, most programs leave you high and dry when it comes to mastering fear. They don’t provide BOTH elements in one potent, comprehensive program.

The Courage to Win^® Mental Toughness Coach Training Program is built completely around these two areas using the detailed scripts, templates, and methodologies I’ve created and will provide you access to in our training together.

By the way, here’s a little tip for you. There are two big mistakes to avoid when working with athletes to improve their mental toughness.

Do you know what makes me mad? It’s when I see someone who read one sports psychology book and then calls himself a mental toughness coach.

If you want to help an athlete improve his courage and mental toughness, you must be willing to educate yourself a bit. Otherwise you’re going to say silly things like, “Just go out there and believe in yourself,” or “Don’t worry what people think.”

These are silly things to say because if the athlete could do these things, he would. It’s your job to show him HOW to believe in himself or stop worrying about what other people think.

The key to bringing out the best in someone else is authenticity. You MUST “walk the talk” or you’re not worth a plug nickel to anyone. That means learning at least a few of the inner workings of the athlete’s mental game. The best part is that learning the fundamentals is quick and easy when you have the right mentor.

The bottom line: You don’t need to be a champion athlete to counsel athletes, but you do need some expertise – which is one of the key reasons I created this program.

The second mistake is selling yourself short. I meet people every day who could be masterful mental toughness coaches (and even make money doing it) but they hold themselves back. “Why would anyone want to hear what I have to say about the mental game, let alone PAY for it?”

This idea is just flat out wrong. In fact, the opposite is true. The world needs more of us to step up and bring out the best in others. Self-improvement is a 13 billion dollar annual industry and increasing at approximately 10% per year according to one estimate. Personal and corporate coaching is a 100 million dollar field and rising. Our society is literally starving for passionate leaders who are qualified to help people succeed, including athletes.

I’m going to teach you how to avoid these two mistakes. Using the Courage to Win^®, you will find it easy to use your talents to transform the lives of others.

And there’s even more good news…

If you’re extra passionate about helping athletes with their mental game, it’s relatively easy to earn an extra $1,000 per month as a mental toughness consultant in your spare time (if you know exactly what to do and how to do it).

Imagine sitting at home watching T.V. when you receive an email from an athlete asking for a session with you. You take the booking and before the week is out, you’ve helped him change his life and been well-paid to do it.

Can you imagine the feelings of satisfaction you get when someone calls you and tells you that you’ve transformed his life? I have had the good fortune of having had this experience thousands of times, and I want you to experience it too.

Mental toughness coaching is a wonderful part-time endeavour and you can even work with athletes by telephone, which is how I currently run my private practice (you can also give presentations too, which is even more lucrative than coaching).

The Courage to Win^® Mental Toughness Coach Training Program is a four week online training program. This program features online video training each week (Note: all trainings will be posted in your Private Members Website).

You’ll receive SIX intensive online trainings featuring me personally as we work through each module as you follow a step-by-step proven system for becoming a masterful mental toughness coach.

This hands on, intimate training with me will literally skyrocket your skills and confidence for helping athletes with their mental game by giving you a simple, paint-by-number roadmap for how to shift them from fearful to confident under pressure.

You’ll also receive four Training Modules & Blueprints.

Each Module is a self-contained training session that teaches you the step-by-step building blocks for becoming a powerful mental toughness coach using audio, video, and written tutorials and detailed action assignments. These tutorials are easy to absorb, entertaining, and inspirational.

Each Blueprint is exactly that – a set of scripts, templates, and methodologies you use to create the results you want with athletes.

In each TeleConference (recorded and posted in our Members Area for you afterwards) you will be privy to powerful, real life mental toughness coaching sessions conducted by me where I will hold nothing back – nothing. Every speck of my 16+ years of coaching experience will be laid before you.

Here is an overview of the content in the Courage to Win^® Mental Toughness Coach Power Training Program:

Modules & Blueprints

These Modules and Blueprints reveal exactly how to help athletes cure fear, performance anxiety, and choking under pressure.

Athletes who possess this precious, intangible mental toughness skill will build a lifetime of superior results in sport against all odds–which is the foundation of genuine, lasting confidence.

Here is a glimpse of the highlights contained in these teachings:

• The 3 Inner Game Errors. The three typical, GIANT inner game errors 97% of athletes make when competing that creates fear.Correcting these errors alone will dramatically enhance every athlete’s mental game.

• Diagnose Before You Prescribe.
  Like the whiz T.V. physician House, you will ferret out the bona fide root of your athlete’s performance block so you can prescribe the exact antidote for it
  (using my unique Courage to Win^® process).

• The ONLY Real Way To Cure Fear In Sport. The world’s most natural formula for curing fear, performance anxiety, and choking. This fear-busting mental toughness formula will cure the root cause of fear in your athletes the moment you share it with them.

• Solve The Mystery of De-Motivation. What you need to know about solving the mystery of de-motivation with athletes. Think about this: Virtually every athlete suffers from occasional de-motivation before big events that are both confusing and unnecessary. You will discover how to help athletes wipe put de-motivation so they are fired up consistently.

• How To Become An Extraordinary Coaching Presence. Athletes respond far more to who you are than what you say. You will discover how to become the most inspirational and influential person your athletes have ever encountered, giving them unprecedented courage.

Modules & Blueprints

These Modules and Blueprints divulge the necessary,  yet little-known strategies for helping athletes psyche up by creating a magical, unstoppable GAME FACE before big events.

Here is a glimpse of the highlights contained in these teachings:

• Letting Go. The specific elements of letting go of past failures. Before you can psyche up for future events, your athlete needs to let go of past disappointments. You see, for many athletes it is anger, regret, and shame over past failures that causes them to choke repeatedly. I will share the simple process for flipping shame into pride, giving them true grit instead.

• GAME FACE Ingredients. You will find out the rarely-used yet mandatory ingredients your athletes MUST use for psyching up the day of competition in order create a persona that allows them to be relaxed, confident, and totally prepared to win.

• The Magic of ‘E.V.’ Every consistent champion uses this technique properly to build momentum prior to big competitions (while the average athlete ignores it). This module divulges the difference that allows superstar athlete to BELIEVE in themselves with iron-clad certainty.

• Never Dread Performance Anxiety Again. Discover the strategy your athlete(s) need to reduce performance anxiety, no matter what form it takes: nerves, passivity, or choking. This will help them win AND dramatically enhance their love of the game.

Modules & Blueprints

These Modules and Blueprints disclose the secrets to teaching athletes how to maintain total composure and focus so they can COME BACK in the face of setbacks.

Here is a glimpse of the highlights contained in these teachings:

• The Root Cause of Giving Up in Sport. There is a widely acclaimed breakthrough discovery in psychology in the 20th century that, for the first time ever, revealed the root cause of giving up in sport. Armed with this powerful secret, you will be able to make your athletes impervious to this tendency.

• The Dahlai Lama’s Secret for Removing Self-Pity. Using this basic concept, you’ll be able to help your athletes free themselves from misery when facing even devastating obstacles.

• How to Deal with Setbacks in Competition. A five minute exercise that you can use with any athlete that will to identify his “demon stressor” – the one stressor that causes him to lose confidence in competition. (Use this knowledge to put together a devastatingly powerful plan for defeating this stressor when it shows up in competition).

• How to Unlock Hope. You will be trained in a clever, proven tactic to unlock hope when the outlooks seems bleak — originated by Martin Seligman, the world’s leading authority on optimism. This is going “undercover”. Pulling back the curtain to see the Wizard to learn THE time-tested strategy for preventing your athletes from giving up. With this simple tactic, you can create hope literally out of thin air.

• Inspirational Goal-Setting. You will become skilled at helping athletes create EFFECTIVE goals that create such inspiration they barely notice the setbacks that are de-railing everyone else around them.

• Commitment, Commitment, Commitment. The three-step advanced technique for moving someone from ‘wanting’ a goal to having a staunch, unwavering 100% COMMITMENT to it.

Modules & Blueprints

These Modules and Blueprints reveal the superior coaching techniques for creating breakthrough results with athletes. These techniques will be woven through the entire program and strengthened in Week 4.

Here is a glimpse of the highlights contained in these teachings:

• The 3 Extraordinary Mental Toughness Coach Techniques.The three powerful (yet simple) conversation techniques that will get your athletes opening up to you within moments.

• Getting Commitment. The three-step advanced technique for moving someone from ‘wanting’ a goal to having a staunch, unwavering 100% COMMITMENT to it.

• Melting Resistance. For every athlete who changes, there are ten who almost change…but back away instead. I have the answer for flipping non-action into action and melting their resistance to change like an ice cream cone inside an infra-red sauna.

• Trade Secrets of Pro Leaders. Become a masterful, commanding leader who inspires action, trust, and ‘team’ in the athletes around them.

• Breaking Free. To athletes, you must be emotionally secure yourself. My famous protocol for BREAKING FREE will show you how to become self-reliant and secure in your relationships with athletes, parents, coaches, and others in sport–no longer held hostage by their rejection or disapproval.

These modules are available 24 hours a day and organized easily and simply. There is no need to hunt around trying to find the answers in a different module or section. We designed them to be completely self-contained on the Members’ Website.

When you join my Courage to Win^® Coach Power Training Program you’ll be given 24 hour access to a customized Private Members Website.

In the Private Members Website, my staff and I will answer your personal questions and help you apply my strategies and techniques to your coaching. If you get stuck on a topic, or need feedback on how to use a blueprint or deal with a client… just ask…and we’ll be there to answer your questions for you.

Being able to ask us questions about your distinct challenges is one of the most valuable aspects of this training program.

Here’s an overview of the three irresistible Bonus Gifts that accompany the Courage to Win^® Mental Toughness Coach Training Program:

The Mental Toughness Coach Training Program Will Be Severely Limited.
Only 10 Individuals Will Be Accepted Every Month

Grab Your Spot While You Still Can

Both Levels Have Immediate Access To The Exact Same Training Modules and Blueprints… Exactly The Same.

Both Levels Receive The Exact Same Bonus Items.

So your choice really comes down to deciding if you would like FOUR private coaching sessions with us to get you certified as a Courage to Win Coach (Platinum Program) or NO private coaching sessions with us (Silver Program).

The Courage to Win^® Mental Toughness Coach Training Program modules and blueprints have taken me over 16 years and $300,000 to learn and we’ve sold them for up to $500 in separate programs. These modules, combined with the value of the LIVE TeleConference trainings at $2,000, puts the value of the entire program at $4,000.00 (the ACTUAL value is way above that, which you’ll see when you use it).

I DO admit my reason for inviting you in at this outrageously discounted price is somewhat selfish: It is my experience that “early responders” are the ones most likely to take action and see massive results – and we want to use your results and feedback when we take this program to the public later next year.

That’s why it is absolutely critical to us that you get very real results that we can all brag about.

That’s why it is absolutely critical to us that you get very real results that we can all brag about.

Here is a final summary of benefits of The Courage to Win^® Mental Toughness Coach Training Program:

You’ll Learn From The Best. When I say that, I don’t mean me (though I am considered one of the world’s best mental toughness coaches and I have the testimonials to prove it). What I mean is that you’re going to learn the secrets that ONLY superstar athletes know – because that’s where I got this information on the
Courage to Win^®.

You’ll Save Yourself Hundreds of Hours of Work. If you try to figure this out for yourself, it will cost you hundreds of hours (and you may never be able to). In the process you’ll save your athletes from spinning their wheels for years too.

Instant Success and Respect. If you’re a professional coach you’re going to get instant respect and rise to the top of your sport FAST. If you’re a parent you’re going to eliminate the suffering of your child, immediately improve your relationship, and help build a champion. If you’re a fitness trainer, you’re going to have a unique competitive advantage over everyone else in your field. If you’re a performance consultant, then you’re actually going to be able to make money doing this and charge the highest fees possible. And, if you select the Platinum Program, you’ll be able to present yourself as a Certified Courage to Win Mental Toughness Coach to clients, giving you enormous credibility.

Personal Fulfillment. Now you can finally stop wondering what those seemingly ‘special’ leaders are doing to bring out the best in their athletes. You’ll have the personal fulfillment of knowing you are excellent at what you do.

After stumbling through my first practice session as a mental toughness coach back in 1993, I never would have dreamed coaching athletes in their mental game could be so very good to me. I would really like to help you have the same thrilling experience to accelerate your goals, personal growth, and income. The next step is up to you.

To your success,