Confidence and self esteem are the "hidden keys" because there isn't just ONE person inside you...there are two: a confident person and a self-doubting person.
And as every high achiever knows, when it comes to attaining success, confidence is everything.
Imagine you take two salespeople of similar talent, skills, and experience.
You teach them to master the exact same skills. You give them the same product, the same sales script, and the same prospects. You even give them the exact same "dress for success" wardrobe.
Both people use the same questions and give the same presentation, and respond to objections with the exact same answers.
Yet their results will not be the same. One of them will walk away with the sales, while the other will be shown the door.
The confident person will win; the person who lacks confidence will not.
And now, with recent breakthroughs in neuroscience, we even know WHY.
According to neuroscientist Dr. Evian Gordon, who created the largest integrated database on the human brain in the world, every person you speak to is "wired" to know whether you are confident.
Every person has ten billion neurons which tell him whether you are an authentic, confident person - or not.
In other words, when you are dealing with another person, he KNOWS whether you are confident. His brain knows. And if you are, he will trust you and give you opportunities. And if you are not confident, he will deny you opportunities, without quite being able to say why.
Imagine what kind of person you would be if you conducted yourself with utter confidence and mental toughness all the time.
What kind of energy and motivation would you have?
What (calculated) risks would you take?
How consistent would you be in your productivity and performance? How focused?
How would your confidence affect your ability to reach your goals?
Putting your confident self in charge every day is entirely possible…
But it takes more than old fashioned positive thinking or traditional self-help…
It takes the kind of persistence, mental toughness, and inner strength you get from having unshakable confidence.