Attention: Athletes, Coaches, Performance Consultants and Parents...

"How to Become a Star Athlete for REAL This Season Without Extra Work or Painful Training!"

This is your chance to become a 10X better athlete

using the secret, 3-step success formula only

superstar athletes know about...

A Secret 3-Step
“Star-Maker” Strategy
Almost Nobody Knows About...

that has the ability to skyrocket your athletic success faster and easier than ever before!

From: Lisa Lane Brown

Calgary, Alberta

Dear Friend, 

If you’re tired of being under-rated, sitting on the bench, or simply under-achieving in your sport, then you’re going to want to pay special attention to this message.

Did you know there is a simple, fast way to become a 10X better athlete and finally become the star you were always meant to be?

If this sounds outrageous, I know how you feel. 

I used to feel the exact same way until I discovered the 3-step secret strategy for becoming a star athlete that virtually no one knows about. 

My name is Lisa Lane Brown and I’m interested in high achievement in sport, just like you.

And like me, you may have even tried a lot of different approaches to make it happen. 

In my personal quest to make it to the top, I tried all kinds of ways to get to the next level. They were things like:

  • Practicing way more (often at hom)
  • Becoming fitter with strength and speed training
  • Doing sports psychology exercises like visualizing and affirmations
  • Setting goals

But even with all that work, effort, and money, I only made small improvements. 

I still longed for the ‘big’ breakthrough – the one that would make me a star athlete. I still looked at older players and didn’t feel up to par. And, I still worried about losing playing time.

The worst part was that I never felt quite good enough.

Fortunately, I was very stubborn. 

I desperately wanted to be a star - that marquee player everyone respected and admired (and even feared!).

Secretly I wondered, “What do superstar athletes know that I haven’t figured out?”

You see, I believe that stars are made, not born.

Most believe that superstar athletes have an “inborn” advantage that we mere mortals do not have.

Nothing could be further from the truth.

Living Proof

Steve Nash

National Basketball League two-time MVP Steve Nash was initially ignored by college scouts until finally being drafted 15th overall. Nash struggled his first few years in the NBA and then became league MVP twice when he was in his thirties.

Tom Brady

College recruiters were more interested in Tom Brady as a baseball player than as a football quarterback. He was never an outright starter at Michigan, sharing duties with Drew Hensen, who was drafted higher than Brady.

Rocky Marciano

Rocky Marciano didn’t even enter the sport of boxing until the age of 25. He went on to become the heavyweight champion of the world and retire unbeaten with a record of 49-0-0. 


Are you getting this?

Can you imagine what it would be like to go from “good” to “great” to “world class” to “superstar”?

Because it’s 100% possible, despite what you may have been led to believe.

That’s why I’m writing this message today. 

I believe your potential is too great to settle for less than you are capable of.

I know this because you’re one of the few athletes on the planet reading about becoming better right now!

Here’s how I stumbled upon this discovery.

I first got interested in peak performance as a young athlete in my sport, ringette.

Back then I really struggled with extreme confidence swings and self-doubt. One week I was invincible…the next my confidence came crashing down. It really hurt me all the time. 

Quite by chance I met a fascinating sports coach named Wally Kozak. Wally is one the top ten hockey experts in the world, and he knew about my struggles because his daughter, Stacey, also played my sport.

I guess he was tired of watching my performance go up and down like a yo-yo because what he shared with me one day changed my life forever…in a few short hours, Wally led me down a path that changed my destiny forever.

I started researching different (even radical!) elements of top performance that few experts have ever explored. 

The results? I scored the winning goal in the dying minutes of the World Championships less than three weeks later!

And much to my astonishment and delight, I did the exact same thing in the next two World Championships.

I’m not telling you all this to brag (I’m pretty sure you’re not a ringette player).

I’m telling you this because the path Wally sent me down allowed me to discover a simple 3-step formula for becoming a superstar in sport that only the 1% of athletes and coaches out there know about. 

The results? I scored the winning goal in the dying minutes of the World Championships less than three weeks later!

And much to my astonishment and delight, I did the exact same thing in the next two World Championships.

One Master Formula That Creates Results EVERY Time It Is Faithfully Applied

The CTW Formula is the secret!

No matter where you are now, this proven Courage to Win (CTW) Formula holds the key for you to become a STAR athlete!

I have two very important questions for you. They may sound silly at first, but hidden within them is the key that will unlock the door to your ultimate success and happiness.

QUESTION #1 - If you were going to build a house, you would follow a _____________.

Blueprint, right?

QUESTION #2 - If you were going to take a trip, you would follow a ___________.

Map, right?

By the way, congratulations on scoring 100%. :-)

Did you notice the one key word that was in each question? It's the clue to unlocking the secret to your ultimate success.

To be clear, no matter where you are now, even if you are at the top in your sport, this secret will take you as high as you want to go, including charting new heights of achievement and success.

The key word is "follow".

And while ‘follow’ might seem like a little word, a word without obvious power, it actually is THE KEY to achieving a whole new level in your athletic career.

Following a formula is what empowered Michael Jordan to go from being cut from his junior varsity team and become one of the most successful athletes of the 20th century.

Following a formula is what empowered Kurt Warner to be picked up by the Los Angeles Rams while working at a grocery store and become a Superbowl MVP (after not even being drafted!).

Following a proven, predictable formula is the hidden key to success.

You see, all superstar athletes follow a formula to get to the top and stay there without being stopped by rivals, negative coaches, toxic teammates, injuries, sports politics, traumatic losses, or even global pandemics.

Star athletes navigate past these roadblocks because they follow a formula.

If you are not where you want to be in your sport right now, your current formula is the reason.

If you have ever wondered "is there a better way," then you need a better formula.

And on this page, I'm going to share my exclusive CTW Formula.

The same formula that led me to three World Championships and nine National Championships.

The same formula that legendary Olympic coach Shannon Miller called "the type of training that you take with you and use on a daily basis towards success."

Following the CTW formula is absolutely key, because the reason most athletes fail to reach their potential is:


Fear (self-doubt, performance anxiety, nerves) prevents us from rising to the top.

I know what you’re thinking. “Duh! Everyone knows that fear is the #1 obstacle to sports success.”

Maybe so. But it wasn’t until I dug deep into the subject that I realized just how much fear we have when training and competing.

We fear making mistakes, getting out-played, being too slow, being too small, missing opportunities, getting out-muscled, being tired, getting benched, and so on.

The harsh truth is that fear weakens performance. It derails your confidence, cripples your motivation, and kills your aggressiveness.

Fear causes you to question your game plan, your skills, your training methods, and worst of all, yourself.

The solution, therefore, is simple:

When you learn how to eliminate fear
for real, you finally unlock your ability
to 10X your athletic performance.

The problem?  

There’s very little information out there on defeating fear that works!

That’s why I developed the secret 3-step CTW formula for becoming a star athlete.

And the key to the CTW formula is ONE crucial ingredient.

The all-important “secret sauce” if you will.

What is that ONE ingredient?

It’s very simple.

It’s courage.

If you infuse your athletic life with courage, you WILL defeat your fears and unleash your hidden potential. 

This paves the way for you to 10X your performance in a fast and fun way, without extra work or painful training.

The reason it’s so simple is that you are not starting from scratch. You are just unlocking the innate courage already inside you using the simple 3-step CTW formula. 

This is exciting. It means YOU can learn how to eliminate fear so you can take your performance to a whole new level and become the star you were always meant to be.

Here’s the exact 3-step CTW formula for eliminating fear and becoming a star this season:

Step 1 is called “Master the FEAR.”

Step 1 is where you use courage to flip the switch from self-doubt to unshakable confidence and belief in yourself.

This is key because unshakable confidence is what allows you to perform your best under pressure.

Confidence is a great feeling. You just know in your bones you can do it. 

And when you believe in yourself, something magical happens. You will finally trust yourself.

Unshakable confidence turned my entire athlete career around, because I started to make better decisions out there.

Rather than take stupid shots from bad angles that had no hope of going in, I’d set up a teammate to score. Or I’d cover my check so she couldn’t score. 

Please permit me a small brag. This tiny increase in self-trust led to the biggest compliment of my life.

Paul, one of my favorite coaches, said, “Lisa, out of a thousand decisions in a game, you make the right one almost every time.”

It still gives me goosebumps. 

Self-trust is why the unlikeliest of athletes can come from nothing and make it.

(Case in point: Italian soccer star Luca Toni spent six years darting around various lower league teams until finally breaking through at the age of 26 with a goal-scoring streak.)

Step 2 is called “Master the SKILL.”

Step 2 is where you use courage to blast your technical skills into the stratosphere. 

Make no mistake, if you want to be a star athlete, you need to get superior technique, fast. 

Consider Edwin Moses, the most accomplished hurdler in the history of track and field. He won the 400 M hurdles for 10 years. For ten years, he didn’t lose a race!

Primarily it was because he was the only guy in the world who could take 13 steps between hurdles when everyone else was taking 14.

He just had superior skills. 

I know what you’re thinking, “Lisa, how can I catch up to the stars in my sport? They are better!”

That’s what everyone, including most coaches, believes too. 

Fortunately, there is a little known, almost radical technique for vastly improving your skills virtually overnight.

It’s called the Amazing Awareness Approach, and it works by giving you a quantum leap in the skills that will truly move the needle to make you a star.

A quick example. In tennis, that skill is a blistering serve. In hockey, that skill is a powerful, accurate shot. 

Using the Amazing Awareness Approach powered by courage, you take your skills from good, to great, to world class.

Mastering the skills sets you up for Step 3 of the CTW formula.

Step 3 is called “Master the HABIT.”

All top performers know it’s not enough to be confident and have great skills. 

You also need to be consistent. 

Just ask former professional hockey player Chris Kontos, who scored 9 goals in 11 games during the 1988-89 Stanley Cup Playoffs with the Los Angeles Kings.

While Kontos had great skills and confidence, he did not display them consistently. He stopped shy of catapulting himself into stardom. 

In Step 3 you use courage to develop the power habits you need to be a consistent star performer. 

When I say “power habits,” I mean the small, daily steps you need to take with your training, your fitness, and your nutrition to become a true star. 

I just gave you an overview of the 3-step CTW formula for gaining the unshakable confidence, great skills, and power habits you need to be a star in your sport.

This simple formula has helped my clients achieve goals we never thought possible.

Now that you know what to do with the 3-step formula, I’m going to show you exactly how to do it.

Premium Training Invitation to
Simply the Best

I’ve created a LIVE premium training on June 24th called Simply the Best: Peak Performance Training for Sport. It will run fom 10:00 am to 5:00 pm and be held in Calgary, Alberta. 

In this premium training, I will personally teach you how to 10X your performance and become a star in your sport.

You’re going to love it.

And while we will be charging $97 for it, because you are one of my loyal subscribers, you get to try it for FREE.

How the FREE Test Drive Works

After the training is over, you will have a chance to decide whether it was worth it or not.

If it was worth it, you will be charged $97 after it’s over (but ONLY if you love it).

To re-cap: You register for FREE today, and then pay $97 after the training is over.

It’s kind of like going to a movie, but only paying if you love it.

Can you imagine that?

So here’s what we’d like you to do. Click on the Add to Cart button below and put in your contact details now (again, we are not going to bill you).

At the end of the event just email me (at a secret email address that will be revealed at the seminar), and you won’t have to pay a dime.

Does that sound fair?

More than fair?

Go ahead and click on the button below, and we’ll see you at the training.

Can’t Make The Date?

If the training date does not work for you, that’s okay. After the training we will be posting all of the training videos, the workbook, and the audios from the live training in a private website for you.

If you cannot make the date, you will have 72 hours after the training to go through all the materials before you are charged. Of course, you will have lifetime access to them to use as a powerful, ongoing resource again and again. 

And, you will be able to take advantage of a 1 on 1 consult with me using your Bonus Gifts below.

I think that’s more than fair.

What I know for sure is that no one else is doing this, because they are not ready and willing to stand by their programs the way we are here at the Courage to Win.

But don’t take my word for it. Check out what some of my clients say:

“ Genuine confidence is an absolute necessity if you want to reach your potential. I’ve worked with Lisa as a personal mental toughness coach and have accessed Lisa’s talents in training teams I have coached. Lisa’s work is very effective because she delivers the training at the level the clients need…and it’s the type of training that you take with you and use on a daily basis towards success. ”

- Shannon Miller, Olympic Coach, Hockey

" I am 47 years old. Since I was a kid I liked to play tennis but at that time was expensive for my parents and they couldn`t afford it. Two years ago I had the chance to start having lessons, I thought that for this kind of sport you must start when you are a kid, but I was wrong. Soon I started to play matches and now I am playing in local tournaments. I have to play to 18 years old kids sometimes, and at 47 this is very tough but I like the challenge. Today against all predictions I won a tough match and I know your book helped me do it. I was most of the time down in the score, but I won anyway 4-6, 7-6, 7-6. For the first time I was able to maintain focus in the important moments in a very long match. Thank you very much! "

- Dany Urriza, Tennis Player Tierra del Fuego, Argentina

"The Courage to Win® in Sport made a significant impact on me and I shared it with my team. We participated in a bonspiel on the past weekend without having been on the ice this year yet…Our goal was to come home with a winning record having made progress on communication systems …we lost our first game – a close one — but then went on to win 7 straight and take home the Championship Flight prize! After each win we celebrated not so much the win but the satisfaction of knowing the win showed we were “evolving” and “growing” as individuals and as a team. You would have been amazed at how that shift in perception about winning and losing created a positive environment over the entire weekend. Honestly – this one lesson I learned has been worth the cost of the program! Jan Pula "

- Jan Pula, Laurentian University Varsity Curling Coach

" Have you ever heard the adage, "If it ain't broke, don't fix it"? Well, I was broke and I knew it. I knew Lisa was the person who could help me identify the root of my downward spiral. Lisa helped me "cut to the chase" and identify those things that were holding me back from attaining the mental edge I needed. Together we created a mental plan of attack that allowed me to stay empowered regardless of the circumstances. "

- Lori Sippel, Olympian, Women's Softball

Olympian, Women's Hockey

Stacy Wilson

"Mental toughness training gives you confidence. It's helped me play well under pressure and cope with injuries. I think it's essential if you want to perform to your potential. You owe it to yourself to do mental toughness training, and Lisa Brown's work is so practical because she teaches you skills you can use right away. "

Finalist, USA Women’s Heavy Bodybuilding

Joella Bernard

"Your information on mental toughness saved me a great deal of money. You made it so simple, be your own mental toughness coach! In the past I would wait for other people to tell me how good I was. Now I can create this confidence from the inside. My national show is at the end of the year and I know I will turn pro. Thank you! "

National Development Coach for the

Canadian Curling Association

Bill Tschirhart

"Lisa’s mental toughness programme has allowed our athletes, on an individual basis, to gain the mental toughness skills so necessary in today’s world of high performance curling. It’s a winner! "

Head Coach, University of Calgary Basketball

Shawnee Harle

"Mental toughness has the athletes confront their Inner barriers and access their self-confidence. I'm a better coach today because I know how to look beyond the x's and o's of the game. I relate to my athletes better. "

Sign up for the Simply the Best Premium Training now and get these three BONUSES:

Bonus Gift #1

Lifetime Access

Retail value: $479

You get access to the training recordings after the event – no waiting around. You can start becoming a star within days of the training being done!

Bonus Gift #2

Simply the Best
Cheat Sheets

Retail value: $147

These are PDF downloads that you will use to give yourself breakthroughs over and over again this season.

Bonus Gift #3

Telephone Coaching Consult

Retail value: $297

You get a telephone coaching session where
you ask us your pressing questions and
get the answers completely customized to you!

Total value: $923.00

Who Simply the Best is not for:

This is not for anyone who is a total beginner in their sport. You need to have at least two years’ of experience in your sport. You also need to be at least fifteen years old to attend the live event.  

Who Simply the Best is for:

Athletes, coaches, parents, consultants, and leaders from any sport who want the secrets to peak performance.

Every day that you do not get this training is another day wasted doubting yourself when you do not have to – overanalyzing, working too hard, and keeping yourself stuck in a box because no one ever taught you the Courage to Win formula for athletic success!

Another day wondering why other athletes with half your talent and skills are blowing by you.

Another day wondering what is missing from your approach.

Go ahead and fill out your information and let’s get you the training you need to become a star this season!

Let Me Show You EVERYTHING You Get When You Order New Web Class Today!

  • Lifetime Access to Online Training
  • ($479.00 Value)
  • Courage Cheat Sheets
  • ($147.00 Value)
  • ECoaching Consult
  • ($297.00 Value)

Total Value: $923.00

Sign Up Today For


Frequently Asked Questions

  • What is the date for Simply the Best?

Friday, June 24th, 2022 from 10:00 am to 5:00 pm in Calgary, Alberta.

  • What is the venue for the live event? 

You will be provided the specific venue location by email at least 72 hours before the event. 

  • How do I get a refund if I am not happy?

We will not be issuing refunds because you will only be charged after the live event or after you have had 72 hours to review the training videos online if you cannot make the event.

  • Why is the fee so cheap? Can I buy bulk tickets?

Since this is a new training never offer by Lisa before, we are seeking successful case studies. After this event, we plan to raise the fee for future events. To inquire about bulk tickets, please contact us at

  • Are there COVID restrictions? How many people will be attending? 

We will be following the current COVID proctocols for our province in Calgary, Alberta and the venue which suggests physical distancing, sanitizing of seating, etc. More details will be provided closer to the event. We are currently limiting the number of participants to 40. 

  • Are small children, pets, or filming allowed at the event?

No, all attendees must be at least 15 years old, and pets and filming are prohibited. We encourage you to take photos! Also, Lisa will be providing the opportunity to be photographed with her.

  • What happens if I get sick? 

If you get sick before or the day of the event, we recommend you cancel your attendance and take advantage of the opportunity to attend the training online after the event.

Copyright © 2008 -2021 Lisa Lane Brown & Associates All Rights Reserved |