Discover The REAL Secret To Genuine Confidence

"How to Create Breakthrough Confidence and BELIEVE in Yourself So You Can Deliver Incredible Peak Performance, Become a Star Athlete, and Dominate Your Sport!"


Lisa Lane Brown’s Confident Champion System

Lisa Brown

From: Lisa Lane Brown 
3-time World Champion  

Dear Friend,

Without a doubt, the single most critical skill you’ll ever learn is how to create an unshakable confidence and BELIEF in yourself as an athlete.

You can have more skills, talent, and physical fitness than everyone around you, but if you do not BELIEVE in yourself…if you are not convinced you can win…or if you struggle with self-doubt, you will never deliver the peak performance you know is inside you.

But that’s only part of the story: The truth is that without breakthrough confidence it’s virtually impossible to DEVELOP superior skills and amazing peak performance in the first place – I’m talking about the kind of astonishing ability that leaves your opponents in dust (even when you’re having a so-so day).

On the other hand, when you develop unshakable confidence in yourself as an athlete, you’ll notice some surprising changes will start to happen:

  • Your performance will stop going up and down like a yo-yo because you can FINALLY transfer practice confidence to game confidence, allowing you to express your true greatness and be a genuine star by trusting yourself
    out there.
  • You will suddenly understand why superstar athletes have better skills and how to dramatically improve yours by as much as 30-40% in one season (without adding any time to your practice schedule)..
  • Overwhelming nerves, choking, and performance anxiety will fade away – and you be 100% ready to compete, focused, and completely in the NOW for amazing peak performance.
  • Being a star and a true winner will feel completely natural to you, no matter what your past, because of the powerful, unstoppable self-image imbedded deep inside you.
  • Setbacks and mistakes that used to rattle you will suddenly become non-issues, even to the point of not bothering you at all! Instead, your confidence will always be there, inside you, ready to carry you to victory.

Sadly, this kind of breakthrough confidence isn’t something you can “decide” to have.

Breakthrough confidence is a SKILL that must be learned from the most confident champions who have ever lived.

Right now you might be saying to yourself, “Aw, come on. All I need is to win a bit more, or think a bit more positively or visualize some and I’ll be more confident.”

That’s certainly what MOST athletes out there think – and so they TRY, but these are just “band-aids” on the problem and so they make little, if any, progress.

(Now, please don’t misunderstand me – there is nothing wrong with positive thinking or affirmations or visualizing. These are all
excellent techniques.

BUT, if you have lost your confidence or you never had much to begin with, these techniques will feel like sterile, artificial fixes, because you are not curing the fear deep inside you that is causing your low confidence.)

In fact, without the right guidance, it can take years of trial and error to build up your genuine confidence even 10-20% more…and it’s easily wiped out if you’re not careful.

You need to learn the skill of creating breakthrough confidence
in yourself.

Luckily, through my own research and personal toil I’ve developed several ‘magical’ strategies for mastering fear and sky-rocketing your confidence NOW.

I’ve discovered ways any athlete can make stunning, potent changes that transform his confidence overnight…and it won’t take years.

When you get your athletic confidence mastered, you’ll be shocked at how quickly your performance and destiny falls into place.

What’s even better is that you’ll never again have to worry about ‘losing your confidence’ and wondering where it went.

My new program is called, The Confidence Champion System: How to Create Breakthrough Confidence and BELIEVE in Yourself for Peak Performance and Winning.

In it, I am pulling back the curtain and revealing INSIDER, never-before-spilled secrets to genuine confidence in sport.

These are secrets that your opponents do not even know exist.  And, for a limited time, just like all of my programs. 

You Can Test Drive It at NO RISK!

Here is what this discovery is all about.

To be a star athlete who can deliver peak performance on command, you need three things: a) good physical skills, b) the appropriate fitness and conditioning, and c) confidence and mental toughness.

The vast majority of athletes have the first two items covered, yet never reach their potential because they are extremely vulnerable to losing their confidence.

The moment this happens, they become passive when they should be aggressive and stay inside their comfort zone.

They can’t LET GO and trust their skills.

They also develop a habit and pattern of ‘packing it in’ mentally, rather than displaying the Will to Win when the chips are down.

Before they know it, mediocrity has become a PATTERN. Then they beat themselves up for their lack of results, crushing their confidence more, and the cycle repeats itself over and over.

What we are going to do is set free your ability to BELIEVE so you can express your true greatness in sport.

You can BELIEVE in yourself, the decisions you make out there, and your ability to prevail.

You can master the will to win, including how to bring out your
killer instinct, how to gut out victories, and how to claim greatness
for yourself.

You can possess a breakthrough confidence that transforms your performance anxiety into a calm, confident energy you can take the risks needed to pull off amazing performance.

Remember tennis champion Pete Sampras?

Pete won 14 Grand Slam tennis titles and is recognized as one of the greatest players of all time.

But Pete was not born a confident champion. In fact, when Sampras lost to Edberg in the 1992 U.S. Open, it really ate away at his guts. He kept thinking, “If he didn’t play well, and I didn’t play that well, why did
he win?”

Finally Pete came up with the answer: “For the first time, I understood and could articulate the truth: I lost because I had packed it in. And it was part of a pattern.”

That’s the day Sampras decided to become a Confident Champion and embrace his true greatness as an athlete.

When you do the same, you’ll be able to do the most incredible things out there.

So, take heart.

Creating Breakthrough Confidence in yourself will be the most empowering, exciting thing you ever do in sport.

And it is going to wipe out the frustration and despair you’re having today. Whether you are performing way below your potential, losing too often, frustrated with your skills, or simply having a confidence crisis, we can eliminate these problems with record speed.

The best part is you will not have to spend extra time in training and practice (in fact I don’t want you investing more time – I want you investing less).

You will immediately start delivering notably better performance with new, surprising confidence and poise.

“Confidence is a lot of this game or any game. If you don’t think you can,
you won’t.”

- Jerry West, NBA Star

Shannon Miller

Genuine confidence is an absolute necessity if you want to reach your potential. I've worked with Lisa as a personal mental toughness coach and have accessed Lisa's talents in training teams I have coached. Lisa's work is very effective because she delivers the training at the level the clients need...and it's the type of training that you take with you and use on a daily basis towards success.

-Shannon Miller, Olympic Coach, Women's Hockey 

Here’s How The Confident Champion System Works

There are two ways you can use this program. If you’re an athlete, the program is laid out so simply that you can take yourself through the online training lessons on your own.

Just in case you need help, though, we provide email support. Any time you have a question or need clarification, just shoot us an email and we’ll get right back to you.

If you’re a coach or parent, just play these audio sessions for your athletes.

The program is laid out so simply that if you can hit the Play button, you can do it–no special background or skills are required.

Any time your athletes have a question or need clarification, have them shoot us an email and we’ll get right back to them.

Here’s what’s included in the Confident Champion System:

Session 1:
How to Create Unshakable Confidence and BELIEVE in Yourself in Sport

Approximate length: 46 minutes, including the PDF handout and Unshakable Confidence assignments. Here’s what we’ll cover in Session One:

  • The REAL Secret to Genuine Confidence. What confidence really is (and is not) and why so few athletes actually know how to create it. You will discover the REAL secret to genuine confidence, because no one has ever shown you the truth
  • Why confidence is the foundation for becoming a star athlete, winning, and loving your sport – and how it affects every element of your performance.
  • The Power of BELIEF. How to create unshakable confidence and BELIEVE in yourself on a daily basis, making it easy for you to ‘break from the pack’ and dominate.
  • The psychology of fear and why it is the opposite of confidence – including and how to become fearless in sport so you NEVER choke or under-perform in big events again.
  • The Real Antidote to Fear. The dilemma? It’s that most self-help ‘techniques’ for confidence (affirmations, positive thinking, law of attraction) pump you up temporarily, but the moment you stop using them, fear and procrastination come back. A week or two later, despite your best intentions, you find yourself sliding back into self-doubt. This is because these ‘techniques’ do not address the root cause of fear and low confidence.
  • Why confidence is critical if you want to develop superior skills in your sport and how to use this advantage to catapult over your competitors right to the top.

Session 2:
How To Express Your True Greatness & Transform Yourself Into A Genuine STAR

Approximate length: 45 minutes, including the PDF handout and Genuine STAR assignments. Here’s what we’ll cover in Session Two:

  • Get Better, Faster. Why superstars have better skills — and how to harness their secrets to become 30% better this season (without adding any time to your practice schedule).
  • How to Create a Winning Self-Image. How to make ‘being a star’ and a ‘true winner’ feel completely natural in your heart, no matter what your past. You will construct a powerful, unstoppable self-image that will set you up to dominate
    your sport.
  • GOALS! How to find The Big Goal for you that will cause you to finally Break from the Pack – and fill you with excitement every single day.
  • The Greatness Mindset. Most athletes are trapped inside their Comfort Zone, afraid to take chances and express their true greatness. You will discover the technique Arnold Schwarzenegger used to break free of the Comfort Zone to become one of the greatest bodybuilders of all time.
  • The Magic of ‘E.V.’ – Every star athlete uses this technique to create superior skills literally out of thin air. This magical technique astonishes even the most cynical of cynics by injecting them with surprising leaps in performance.
  • Lock in Superstardom. The astonishingly simple tool that all superstars use to draw the lesson out of every competition, make exponential gains in their performance, and lock in superstardom.

Session 3:
The Magic Formula for Becoming Fearless and Super-Charged with Confidence
BEFORE You Compete

Approximate length: 44 minutes, including the PDF handout and Becoming Fearless assignments. Here’s what we’ll cover in Session Three:

  • The Power of Now. Specific techniques you can use to start off your event 100% ready to compete, focused, and completely in the NOW for amazing peak performance.
  • How to Eliminate Nerves and Performance Anxiety. What do to when you’re overwhelmed with nervous to become calm and energized, including how to transform “bad” nerves into self-trust and let go out there.
  • How to Leave Mistakes Behind. The specific method for eliminating the fear of making mistakes. You’ll discover how to start off excited, aggressive, and ready to take the smart chances needed to win.
  • The Psychology of Being a Tough Competitor. Detailed, step-by-step instructions on how to set yourself up from the beginning of your event to be a fierce, tough competitor so it is easy and automatic for you to handle “rough patches” and sail through the situation.
  • Stop Over-Thinking. How to program your mind to escape the trap of worrying, over-analyzing, and over-thinking and enter “the zone” of total concentration and peak performance instead.
  • Learn the psychology of “winning beforehand” – once you know this formula, it will be like child’s play to take the lead early in competition, putting you in the driver’s seat.

Session 4:
CONSISTENT Confidence: How to Master the Art of Persistence the Will to Win

Approximate length: 47 minutes, including the PDF handout and
The Art of Persistence assignments. Here’s what we’ll cover in 
Session Two:

  • How To Let Go of the Fear of Mistakes. Most athletes lose their confidence when they get behind or make mistakes in the game, race, or performance. You will discover how to make sure you stay confident and in control throughout your event no matter what – and ride to the thrill of victory.
  • The Magic of Killer Instinct. The majority of athletes try to coast across the ‘finish line’ without offending anybody in the process. How to gut it out and win no matter who you are competing against.
  • Crush Your Demon Stressors. Many athletes “fold” as soon as they face stressors like an angry coach, poor conditions, or irritating teammates. You will discover a simple, three step process to banish your mental storm clouds and restores total composure to your mind and body.
  • How To Stay On Top After A Great Performance. Believe it or not, many athletes lose their confidence AFTER a major triumph – discover why and exactly how to set up your mental game to avoid this trap (and keep winning day in and day out).
  • Stop The Performance Yo-Yo. Can’t transfer practice confidence to game confidence? You’ll discover exactly what’s going on in your brain and exactly how to eliminate this tendency permanently.
  • Dealing with Losing. Champions do lose, but they deal with losses differently than everyone else. How to effectively deal with losing so it does not sap your confidence or de-rail your winning mindset.
  • How to Unlock Hope. A clever, proven tactic to unlock hope originated by Martin Seligman, the world’s leading authority on optimism. This is going “undercover”. Pulling back the curtain to see the Wizard to learn THE time-tested strategy for defeating fear and pessimism. With this simple tactic, you can create momentum literally out of thin air.
  • The Power of Self-Acceptance.  The step-by-step process for curing the perfectionism and low self-esteem that rob you of your confidence – so you can be proud of yourself, whether you have a good day or a not-so-good day.

Session 5:
Relationship Mastery How to Create Happy Relationships for Ultimate Confidence

Approximate length: 43 minutes, including the PDF handout and Creating Happy Relationships assignments. Here’s what we’ll cover in Session Five:

  • Stop Rejection Now. Nothing will destroy your confidence faster than rejection from coaches, athletes, and parents in your competing environment. Discover the secret that only 3% of athletes know for preventing and escaping rejection so you can keep your confidence sky-high.
  • A Magical Phrase That Erases Conflict. The 10 words to say to resolve conflict with a teammate, competitor, coach or parent so you can focus 100% on performing your best and winning.
  • The MAGIC Trade Secret of Pro Leaders. You’ll learn two killer methods for getting the people in your life to support you completely. With these methods, you will ethically gain the respect and admiration of everyone around you, making you invincible out there.
  • robot – your competing environment affects you…which is why you need to know how to handle moody coaches, competitors, parents, and other athletes in your competing environment. You will get a step-by-step method for so you can stay calm, confident and in control no matter how others are treating you.
  • most potent strategy on the planet for creating happy, harmonious relationships with teammates, coaches, parents, and even officials.
  • Coach Picking on You? Here`s What To Do. You`ll receive a specific script that will work every time to melt away tension between you and your coach and get him or her to be your biggest fan.

Have you ever heard the adage, "If it ain't broke, don't fix it"? Well, I was broke and I knew it. I knew Lisa was the person who could help me identify the root of my downward spiral. Lisa helped me "cut to the chase" and identify those things that were holding me back from attaining the mental edge I needed. Together we created a mental plan of attack that allowed me to stay empowered regardless of the circumstances.

- Lori Sippel, Olympian, Women's Softball 

The Confident Champion System

Bonus Gift #1

Visualization Audio Recording
“How To Conquer Overwhelming Nerves and Create Breakthrough Confidence”

Retail value: $39.97

Approximate Length: 11 minutes.

In this audio recording, Lisa Lane Brown leads you step-by-step visualization sequence that will transform overwhelming nerves, performance anxiety, and choking into an energized feeling of calm, energized confidence so you are 100% focused and completely in the NOW for peak performance.

You can listen to this recording in the weeks leading
up to your even and even download the recording to your iPod or iPhone for instant access anywhere in
the world!

Bonus Gift #2

The Confident Champion Presentation for Coaches, Performance Consultants,
Tennis and Golf Pros

Retail value: $99.00

With Lisa Lane Brown’s Confident Athlete Presentation script and Power Point presentation, you’ll be able to provide athletes with a riveting, life-changing talk on Breakthrough Confidence in Sport that will get your rave reviews and loyal clients.

Bonus Gift #3

Personalized, Sports-Specific Fitness & Conditioning Training

Retail value: $45.00

FREE One Month Membership to

With’s internationally acclaimed program, you will receive personalized sport-specific workout programs from your very own professional sports trainer!

Your trainer will create detailed workout plans specific to your needs and goals, and will be able to monitor all of your results. You will also be provided with a customized daily food plan. has trained athletes and coaches from all over the world, including:

-Olympic Gold Medalists

-Professional Athletes & Coaches

-Collegiate Athletes & Coaches

As soon as you order, you’ll have instant access to your program from our secure page in just a few moments, so there will be no wait time.

The videos are in MP4 format, the recordings in MP3 format, and the handouts are in PDF format, which are compatible with all computers. You can even download the recording to your Ipod or Iphone for instant access anywhere in the world!

Cal Wigston

This past March we made it to the gold medal match knocking off the previous OUA champs in 5 sets. Thanks to your candor, honesty, insight and adviceI was prepared to coach the many different personality styles my players had and be successful. You helped me understand myself this year and what I needed to do. I am way more confident in my coaching ability - thanks so much for everything you did to help me prepare
for this year.

-Cal Wigston, Head Coach Men's Volleyball,
University of Guelph

The Confident Champion System

Let’s re-cap all the elements of The Confident Champion System:

1. Five Video Sessions, Five Audio Recordings, and Five PDF                   Transcripts featuring Lisa Lane Brown. 

These Are:

  • How to Create Unshakable Confidence and BELIEVE in Yourself in Sport
  • How to Express Your True Greatness & Transform Yourself Into A Genuine STAR
  • The Magic Formula for Becoming Fearless and Super-Charged with Confidence BEFORE You Compete
  • CONSISTENT Confidence: How to Master the Art of Persistence & the Will to Win
  • Relationship Mastery - How to Create Happy Relationships for Ultimate Confidence

2. BONUS GIFT 1 – How To Conquer Nerves and Create Breakthrough     Confidence - Visualization Audio Recording

Lisa Lane Brown leads you step-by-step visualization sequence that will transform overwhelming nerves, performance anxiety, and choking into an energized feeling of calm, energized confidence so you are 100% focused and completely in the NOW for peak performance. Retail value: $39.97.

3. BONUS GIFT 2 – The Confident Champion Presentation for                   Coaches, Performance Consultants, Tennis and Golf Pros

With Lisa Lane Brown’s Confident Athlete Presentation script and Power Point presentation, you’ll be able to provide athletes with a riveting, life-changing talk on Breakthrough Confidence in Sport that will get your rave reviews and loyal clients. Retail value: $99.00.

4. BONUS GIFT 3 –  Personalized Sports-Specific Fitness &                     Conditioning E-Training Membership with 

Retail value: $75.00.

12 Month “No Hassles or Aggravation” Guarantee

I really struggled when it came to pricing my new program.

This is an incredibly special system that came about because athlete have told me over the years that if there is ONE thing that dictates their performance and happiness as an athlete above all else, it’s CONFIDENCE.

Plus I’m very certain that this is one of the most – if not the most – effective program on the planet for gaining breakthrough confidence and BELIEVING in yourself.

I’m almost embarrassed by the price.

I thought of charging $297 for it but then I realized some people would be turned away at that price. Then I thought of charging a flat $197, but then I thought, I want to make this accessible to EVERYONE, so I I lowered it to just $297  $147. (remember the program which includes Bonus Gifts worth $183.97)

You don’t risk a penny, however.

Take a full year to decide if you like what I’m teaching. If you don’t agree — and you never have to give a reason why — just call us and we’ll refund your money instantly.

We treat you the way I wish other businesses treated me: With total respect and the attitude that “the customer is ALWAYS right.” No matter what.

There’s just one small “catch”, however. You must order right away. We are only offering this pre-launch special price of $147 for 30 days only. I’m not even sure how long it will last.


Too many athletes out there are just convinced that they need to muddle through and fix their confidence and performance issues on their own, without help from someone who actually cares and knows how to solve them.

And it’s perfectly Ok with me if you feel that way too.

It’s your time and your sport.

That’s why I’ve made such an irresistible offer, though. You risk nothing.

You can take a full year to decide.

However, after 30 days, the offer is gone. So you need to hurry.

Lisa Brown
Lisa Lane Brown

Lisa Brown is the founder of the Courage to Win and is considered the world's leading expert on deep mental toughness for success in career, love, and sport.

She has personally coached over 7,200 achievers to new heights and conducted over 1,300 live seminars on mental toughness across North America. 

She has been featured by major media including the New York Times and Entrepreneur Magazine, who called the Courage to Win “a straight-forward guide to success, highly recommended.”

Lisa, you won't believe the impact "The Courage to Win®" had on my Junior Varsity Boys High School Volleyball team (gr10-11). It seemed whenever the team was in a playoff, they just could not win. For 2 full months we worked at skills and techniques to get over that hump of not being able to win the big games. Nothing seemed to work. Here in front of me was an offer to purchase an Ebook, the exercises take only 7 days. I will be honest, I was very skeptical, but it was local to Calgary and I really did not have anything to lose, except the cost of the book! I purchased the book. In 5 minutes I walked through the visualization with them, breaking down the skill to very simple components having them see themselves performing the skill through their own eyes. In a matter of 3 weeks the team went from not being able to win when it counts to losing not being an option, and our focus the entire time was never the win, but rather playing OUR style of game. I can't say enough about how this program has positively impacted my approach to coaching.

Corey Cowper, Volleyball Coach

Living Proof

Charmaine Reid,
Olympian, Badminton 

I am a more focused, driven, and prepared player because of the Courage to Win®.

laura warner

Laura Warner,
Team Canada, Ringette 

Lisa's mental toughness online program made me a 2 time World Champion. I was ready to conquer every possible distraction in international competition. I played my best, even in the most high pressure moments.

Bill Tschirhart
National Development
Coach for the Canadian
Curling Association 

Lisa’s on-line mental toughness programme has allowed our athletes, on an individual basis, to gain the mental toughness skills so necessary in today’s world of high performance curling. It’s a winner!

Bill Tschirhart

Christine Parris-Washington, Olympian, Women's Softball 

After mental toughness, I am now a better player physically and mentally. I am able to apply my focus for success. The program put everything into perspective for me. Christine Parris-Washington

Click on the “Get Instant access now” button below to get instant access to “The Instant Focus Method” for just $67.00…

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