“Now Your Athletes Can FINALLY Perform Their Best
Under Pressure -- Guaranteed!”

Imagine - Amazing NEW Courage to Win^TM mental toughness for sport formula... developed and tested with over 2,000 athletes...reveals a proven, step-by-step method for conquering performance anxiety and choking! Don’t believe it? Olympic and National Team athletes didn’t at first either…but now they’re saying, “Traditional sports psychology is obsolete!” For details on the origin of this formula, click on the Play button below.

Dear Coach,

I have a few questions for you. Please be brutally honest when you answer…

Have you ever worked really hard to prepare your athletes – I mean with 100%
preparation -- only to have them perform far below their ability?

Worse, they had every reason to be confident, and you didn’t know why this happened? In your mind, you knew your athletes were good enough, but for some reason they couldn’t summon the confidence they needed, and ended up being passive. Here’s another one…

Have your athletes ever started out with the right game plan only
to encounter problem after problem such as a bad start, an opponent
who is ‘on fire’, or bad officiating? Pretty soon, you got that sinking feeling
in your stomach that today just wasn’t your day?

Of course, the worst part was that you thought your athletes were mentally prepared until these things crept up on them. And finally:

Have your athletes ever under-performed…whether it was due to fatigue,
a surprising opponent, or simply a sub-par effort…and then had trouble
re-kindling their motivation and confidence before their next event?

You were trying to encourage them, yet they continued to doubt…and your technical corrections only made them feel worse. I’m guessing when one of these things happened, your friends said things like, “You just need to be positive.” Or they said, “Don’t worry about it. They’ll do better next time.” But no matter what they said, you kept thinking about it. In fact, these failures really ate you up inside.

And I’ll bet the reason why it got to you was that you were secretly worried that these disappointments had something to do with your athletes’ mental game (and not just the circumstances they faced). Unfortunately, you’re probably right. Chances are the level of your athletes’ mental toughness did have something to do with their disappointing performance, and things probably would have turned out differently if they would have known how to deal with the situation. You can prevent these situations from happening and help your athletes reach their potential…if you know what to do…

The Secret to Performing Flawlessly
Under Pressure

The main issue here, and the thing blocking you, is that mental toughness and confidence are not easy subjects to understand. Just being a talented athlete or coach doesn’t mean you’ll instantly know how to shine under pressure in your biggest events.

This situation is MOST dangerous when you don’t catch it early enough…the next thing you know, it’s too late to stop your athletes from choking. Let’s face it, there’s nothing worse than figuring out your athletes’ confidence is in trouble the day of the event. It’s hard enough to qualify for big competitions…you can’t afford to blow them because your athletes didn’t handle their mental game in advance.

There is some good news here. I believe there is something you can do about it.

Your athletes CAN develop genuine mental toughness and confidence under pressure. They can learn how to perform flawlessly in big events, no matter what.

How do I know this?

Because I AM an athlete. And I’ve experienced all the situations I just described to you—from both sides. From the side of a frustrated underperformer and from the side of a mentally tough athlete who (finally) managed to reach her potential.

After years of being talented yet choking all too often, I decided to do something about it…and I embarked on a mission to find answers. These answers didn’t come overnight. I did all the traditional sports psychology stuff—the goal-setting, the positive thinking, and the visualization. While these techniques definitely helped, I still couldn’t generate the consistent confidence I needed to reach my potential.

Fortunately, I did not give up. I spent several more years carefully researching and testing new, different, and even radical mental toughness strategies. My efforts did not go to waste. I went on to play for Team Canada for ten years, scoring the winning goals in the dying minutes of three World Championships.

For over 14 years now I've worked with over 2,000 elite and professional athletes helping them master mental toughness. I currently serve more than 3,752 online athletes in over 12 countries including Canada, New Zealand, Australia, Great Britain, and the United States. Canadian Olympic and National Team athletes in many sports including hockey, badminton, golf, speed skating, fencing, softball, figure skating, and curling have routinely paid $300 per session for private coaching. It's since been my lifelong career. Here’s what I discovered:

The 3 Deadly Mistakes Athletes Make Under Pressure
Without EVER Realizing It…

Through my research and personal experience, I’ve found that these 3 mistakes are responsible for more failures in sport more than any other factor:

Mistake #1: Trying to Control

Most athletes are obsessed with winning. They’re thinking about how to perform well and look good. They’re especially obsessed with not choking.

Maybe you’ve been there yourself. I know I have. Many, many times.

The obsession with performing well and winning usually comes with another impulse: TRYING TO CONTROL – your confidence, your performance, and winning. Here are some of the signs of an athlete trying to control:

• He interferes with his technique rather than letting his body lead. If he’s a tennis player, he’ll try to guide and steer the ball, which messes up his strokes and erodes his game. If he’s a basketball player, he’ll try to ‘do it all himself’ and drive to the basket every time instead of reading the defense. If she’s a swimmer, she’ll focus on her opponent instead of executing her own race plan.
  


• She pressures herself to be emotionally perfect. She wants herself to be calm, cool, and collected at all times, even when it’s natural for her to be a little nervous or frustrated. Anytime she isn’t feeling 100% confident, she becomes unglued about her mental game.
  


• He pressures his teammates to play better, he pressures his coach to make changes, and he pressures officials to shape up. He takes his focus off the event and puts it on stuff he can’t control.

Most coaches also try to CONTROL – by correcting athletes, telling them to be confident, and getting angry when the athlete doesn’t perform. Of course, try to CONTROL doesn’t work, because this causes athletes to tense up, over-try, and make even more errors.

Mistake #2: Not Knowing How to Defeat A "Demon" Stressor

Did you know that while there are many stressors and setbacks an athlete can face in competition (a mistake, a bad start, negative coach), one of these affects him more than all of the others combined? I call this a “demon stressor”.

Sadly, even confident athletes can fall victim to losing their confidence when their demon shows up. If your athletes want to perform their best under pressure, they must use an exact process of identifying and defeating their "demon stressor" (…and it’s not positive thinking – because all too often, there is nothing positive about this setback).

Mistake #3: Over-Criticizing

Do your athletes ever criticize themselves for getting frustrated or under-performing?

You might find this shocking, but here's the truth: Frustration and performance anxiety are not a problem if you know how to handle them. If you’re a competitive athlete, it's perfectly natural to get mad if you're under-performing. Also, briefly under-performing is Ok too. Sometimes an opponent outsmarts you or you get hit by a weird setback.

But must athletes make the mistake of channeling their frustration inwards--towards themselves in a way that’s destructive. If this describes your athletes, not only are they going to be on an emotional roller coaster, they'll be bad students of their sport. Here's why: When an athlete over-criticizes himself, he is creating shame. Unconsciously, he is assuming he cannot get the performance he wants from himself. This is based on a view of himself that says, 'I can't do it.'

There is a better way to channel frustration for better performance, and all champions know it...

Here’s How Your Athletes Can Perform
Flawlessly Under Pressure

Wouldn’t it be heavenly to be able to predict your athletes’ performance in big competitions? To take the guesswork out of it? To know, beyond a shadow of a doubt, that you can trust them to shine?

Would you like your athletes to learn how to trigger breakthrough confidence before competing --and maintain it? Wouldn’t it be nice if they knew the proper psyche up methods for guaranteeing a killer start? Would you like your athletes or team to have an almost “unfair” advantage over all the other competitors? Do your athletes want to break free of the destructive cycle of shame that follows them when they choke? Would they like to escape the fear that they’ll never reach their true potential?

If you answered YES to any of these questions, I have some thrilling news for you…I’ve put together the definitive mental toughness for sport home study program that literally any athlete can use to perform flawlessly under pressure no matter what. And, I've made put it into an easy-to-use, "no-brainer" format for you to present to your athletes with minimal effort.

Your “Secret Weapon” For
Performing Under Pressure

My program is called, “The Courage to Win^TM in Sport: Perform Your Best Under Pressure 30 Day Advanced HOME STUDY Program.” In this program, I’m going to reveal the NEW mental toughness formula for shining under pressure you can give to your athletes so they can truly reach their potential in sport…

**Warning: This program is not a re-hash of traditional sport psychology techniques such as goal-setting, visualization, or positive thinking. It goes way deeper than most of these techniques and will literally ‘blow the lid off’ what you’ve heard for years…

• The Root Cause of Underachievement in Sport. There is a little-known, yet widely acclaimed breakthrough discovery in psychology in the 20th century that, for the first time ever, revealed the root cause of underachievement in sport. Armed with this powerful secret, you will be able to render yourself impervious to underachievement and ascend to never-before-imagined heights in your athletic career.

• Never Dread Performance Anxiety Again. Discover the strategy for expertly reducing performance anxiety in yourself, no matter what form it takes: nerves, passivity, or choking. Using this simple strategy, you will have the capacity to cure performance anxiety with lightening speed.

• GAME FACE. How to psyche up the day of competition using a dynamite pre-competition routine so you are relaxed, confident, and totally prepared to win.

• How to Deal with Adversity in Competition. Most athletes are not in control of their performance. If circumstances are good, they perform well; but when things don't go their way, they tend to perform poorly. The very best athletes know exactly how to re-focus when bad things happen to them in competition. I will show you exactly how to identify your stressors and how to overcome them so you can stay on your “A” game no matter what.

• Three Giant Mistakes Athletes Make With Their Inner Game. Virtually every failure in sport can be attributed to one of three mistakes: trying to control the outcome, over-criticizing yourself, or getting blown away by a major distraction. If you suffer from any of these three mistakes, you will learn how to escape them once and for all.

• The Power of Being A “Tough Competitor” – How to steel yourself for certain highly charged, emotional competitive situations so you are ready when such confrontations come around (from hockey superstar Wayne Gretzky himself).
  

• How to Cure the Fear of Failure. The dilemma? It's that most sport psychology 'techniques' for confidence (affirmations, positive thinking) pump you up temporarily, but the moment you stop using them, the fear comes back. This is because these 'techniques' do not address the root cause of fear and low confidence. You will finally learn the real antidote to fear and how to use Olympic sprinter Michael Johnson’s sneaky trick for curing it when the pressure seems unmanageable. You won't believe the inner security this knowledge will provide.

• Why Positive Thinking Is Overrated. If you are haunted by self-limiting beliefs such as ‘I can’t’, or ‘I’m not enough’, there’s a reason...and it IS curable using a radical alternative to positive thinking.

• The Magic of 'E.V.' - Every top performer uses this technique to restore momentum when his confidence, motivation, and discipline temporarily falter. This magical technique astonishes even the most cynical of cynics by injecting them with surprising energy and confidence.

• Mark Tewksbury's mental secret for capturing an Olympic gold medal in swimming (it will surprise you!)

• Professional musician John Molo’s method for laughing at negative emotions when the pressure is on (that he learned playing the Grammy awards!)

• A 5 minute exercise that you can use to identify your “demon” – your demon is the one stressor that causes you to lose confidence in competition. Use this knowledge to put together a devastatingly powerful plan for defeating your "demon" when it shows up in competition.

• The REAL reason why ignoring fear causes you to choke, and what Olympic swimmer Alex Bauman did to erase self-doubt and win a gold medal.

• What to do when you’ve suffered a traumatic defeat that seems unbearable (Trust me. This is a situation you must address or risk choking again and again).

• The key to preparing for the unique stressors and distractions of high level competitions you’ve never faced, such as provincial, national, and Olympic championships – from Jan Betker, Olympic curling champion.

• The “enemy of confidence” that will gradually eat away at your belief in your ability through the grind of competition…no matter how skilled and accomplished you are.

• And much, much, much more…

After developing, testing, and refining this mental toughness formula in competitive settings with over 2,000 athletes in the past 14 years, this formula is now available to coaches and athletes worldwide thanks to the magic of the internet. It doesn’t matter if your athletes are still mastering the fundamentals or on the verge of turning pro, the secrets I will share with you will elevate their mental game to the next level. If you’re looking for the real path to breakthrough confidence – and to avoid the mental traps and mistakes most athletes make – this could be the most important program you’ll ever find.

The Mental Toughness Secrets Your Competitors Hope
You NEVER Find Out…

Have you ever watched an athlete like Michael Jordan, Wayne Gretzky, or Tiger Woods put on a display of incredible mental toughness? Where this athlete showed a profound ability to stay in control and triumph when facing setbacks and adversity? But can an athlete display mental toughness consistently?

The answer is YES.

Your athletes might not have the physical skills of a Michael Jordan (or be seven feet tall), but they can learn how to play at the upper limit of your talent consistently – whatever that talent level is.

So, how does this happen? How do they develop the intangible mental toughness factor?

Well…as you can imagine…most athletes have never been taught this stuff...in fact, most athletes try not to think about their nerves. They want their fears and frustrations to go away, and they want mental toughness to just happen. When I set out to create this mental toughness program, I made it my mission to find what REALLY works when it comes to performing flawlessly under pressure…and I made some shocking discoveries…

I noticed that successful athletes are not people who perform well under pressure. Successful athletes are people who create an internal environment for themselves in which they do not feel overwhelming pressure. I saw that there was one distinct thing these champion athletes did to trigger unusually high levels of confidence and self-trust which paved the way to success in big events. Each one of them also had a unique way of starting major events so they were completely psyched, right from the beginning. They also had a way of dealing with coaches, teammates, and officials that created trust and respect so their energy wasn’t sucked dry by petty conflicts.

Can You REALLY Learn
Mental Toughness In A Program?

I’m going to level with you: I can't give your athletes mental toughness.

No one can. Your athletes develop mental toughness in training and competition.

What you can give them is something only a precious few athletes know, and that’s exactly HOW to approach training and competition so they become more mentally tough every time they compete. Using this simple, easy-to-implement program, you can help them bring out their best under pressure. Not only will your athletes develop outstanding mental skills, you will become the kind of coach who inspires the intangible mental toughness factor in his or her athletes.

Will it work for everyone? Of course not. Mental toughness requires a bit of work to develop, and not everyone is willing to follow through. But what if this knowledge gives your athletes that one title, trophy, or medal they’ve always wanted? Or, what if this helps them really, truly have fun while competing? Or rescues your team’s motivation from the brink?

What would that be worth to you? To your athletes? What if there’s even a chance that this program can actually take you and your athletes straight to the top? What if your athletes can really master the will to win, becoming the kind of leaders who make everyone around them better? What would that be worth to you? A thousand dollars? Ten thousand? For most athletes and coaches I know, it would be priceless.

One thing is for sure: sometime soon, your athletes are going to be in a situation that demands the courage to win…and they’ll be very grateful you gave them this courage.

Here’s Exactly How The Courage to Win^TM in Sport
HOME STUDY Program Works

There are two ways you can use this program: a) you or an assistant coach can take your athletes through it yourself (with unlimited email or phone support from us), or b) you can provide it to them as a self-guided program. The program is laid out so simply that if you can read, you can present it to an athlete--no special background or skills are required. It's literally 'paint by number'...in fact, that's the real genius of the program. Here are the materials you get:

1. Four Courage to Win^TM in Sport Lessons – Delivered via email once a week for 30 days. Each weekly lesson includes Mental Toughness Action Assignments for your athletes.
   
   
2. Weekly Action Training Audio DVDs - An Audio Series from Lisa that guides athletes step-by-step through their weekly lessons.
   
   
3. Lisa's Weekly Coaching Answers to your athletes’ Mental Toughness Action Assignments based on work with over 2,000 athletes.
   
   
4. Unlimited FREE Telephone and Email Support - Having a Courage to Win^TM coach support you or your athletes through the process can make the world of difference. Whenever your athletes have a question or issue they cannot solve on their own, they can consult with one of our certified Courage to Win^TM mental toughness coaches.
   
   
5. BONUS GIFT - Complete RE-PRINT Rights – You get complete legal re-print rights so you can share this entire program with all your athletes, who will use it as a powerful, ongoing reference.

Private Courage to Win^TM in Sport Lessons Delivered to You Online Once a Week

Each week for 30 days, you'll receive a unique The Courage to Win^TM in Sport: Perform Your Best Under Pressure online lesson. As soon as you sign up, you'll have instant access and be downloading the file yourself from our secure page in just a few moments, so there will be no wait time. Also, unlike most personal development products, which take ten days to two weeks to receive, and which most people simply put on their shelf, we will be in constant contact with you, pulling you through your training and keeping your momentum going.

Here's what each lesson includes:

WEEK 1: Breakthrough Confidence:
The Most Important Skill You Will Ever Learn As An Athlete

Approximate length 19 pages, including 6 mental toughness action assignments and a lesson summary Here is a glimpse of just a few teachings in this lesson:

The REAL Source of Confidence in Sport. There is only ONE foolproof, guaranteed, take-no-prisoners genuine source of confidence in sport, and cultivating it is the most important skill you will ever learn as an athlete. Armed with this powerful secret, you will be able to render yourself impervious to underachievement and ascend to never-before-imagined heights in your athletic career - pg. 4

Become Immune to Underachievement. There is a little-known yet widely acclaimed breakthrough discovery in psychology in the 20th century that, for the first time ever, revealed the root cause of underachievement athletes – pgs. 6-8

Three Giant Mistakes Athletes Make With Their Inner Game. Virtually every failure in sport can be attributed to one of three mistakes: trying to control the outcome, over-criticizing yourself, or getting blown away by a major distraction. If you suffer from any of these three mistakes, you will learn how to escape them once and for all - pgs. 5-6

How to Cure the Fear of Failure. The dilemma? It's that most sport psychology 'techniques' for confidence (affirmations, positive thinking) pump you up temporarily, but the moment you stop using them, the fear comes back. This is because these 'techniques' do not address the root cause of fear and low confidence. You will finally learn the real antidote to fear and how to use Olympic sprinter Michael Johnson’s sneaky trick for curing it when the pressure seems unmanageable. You won't believe the inner security this knowledge will provide - pgs. 8-10

GOALS. How to set meaningful, inspiring goals for training and competition that actually motivate you. This is an extremely sensitive and critical part of becoming an accomplished athlete. Lisa provides three trade secrets to mold your goal into the perfect fit for you, including an Olympic gold medalist's innovative method for overcoming the fear of failure when goal-setting - pgs. 11-16

Commitment, Commitment, Commitment. Every sport requires discipline. Discover the best ways to inspire yourself to take daily action on your most cherished goals, no matter what. This is holy grail…there is no value in any kind of goal-setting unless you are going to ACT - pg. 17

WEEK 2: GAME FACE:
How To Psyche Up The Day Of Competition

Approximate length 21 pages, including 10 mental toughness action assignments and a lesson summary. Here is a glimpse just a few teachings in this lesson:

Create Unstoppable Confidence In High Performance, High Pressure Situations. There is a core reason even top performers like tennis star Steffi Graf lose their confidence from time to time. Learn the best possible method for creating unstoppable self-confidence in demanding performance. This is a powerful strategy for unleashing the hidden confidence within that you can implement within minutes - pg. 18

The key to preparing for the stressors and distractions of high level competitions you’ve never faced, such as provincial, national, and Olympic championships – from Jan Betker, Olympic curling champion - pgs. 4-5

The Magic of 'E.V. - Every top performer uses this technique to restore momentum when his confidence, motivation, and discipline temporarily falter. This magical technique astonishes even the most cynical of cynics by injecting them with surprising energy and confidence - pgs. 12-13

Never Dread Performance Anxiety Again. Discover the strategy for expertly reducing performance anxiety in yourself, no matter what form it takes: nerves, passivity, or choking. Using this simple strategy you will have the capacity to cure performance anxiety with lightening speed, never again having to dread unhappiness or low confidence - pgs. 9-10

Why Positive Thinking Is Overrated. If you are haunted by self-limiting beliefs such as ‘I’m unlovable’, ‘I’m not enough’, or ‘I can’t’, there’s a reason...and it IS under your control - pgs. 6-7

How To Steel Yourself To Become A "Tough Competitor" – How to steel yourself for certain highly charged, emotional competitive situations so you are ready when such confrontations come around (from hockey superstar Wayne Gretzky himself) - p. 2

What you should say to yourself in the seconds leading up to the start of your event (but NEVER say out loud), from Muhammad Ali, the most successful athlete of the last 100 years - p. 3

How To Laugh At Fear - A professional musician's method for laughing at fear (that he learned playing the Grammy awards!) - p. 3

WEEK 3: The Comeback Kid
How To Be Resilient In The Face Of Adversity, Setbacks, And Distractions

Approximate length 21 pages, including 10 mental toughness action assignments and a lesson summary. Here is a glimpse just a few teachings in this lesson:

How to Deal with Adversity in Competition. Most athletes are not in control of their performance. If circumstances are good, they perform well; but when things don't go their way, they tend to perform poorly. The very best athletes know exactly how to re-focus when bad things happen to them in competition. I will show you exactly how to identify your stressors and how to overcome them so you can stay on your “A” game no matter - pgs. 3-4

A five minute exercise that you can use to identify your “demon stressor” – the one stressor that causes you to lose confidence in competition. (Use this knowledge to put together a devastatingly powerful plan for defeating your rock when it shows up in competition) - pgs. 7-8

How to Unlock Hope. A clever, proven tactic to unlock hope when the outlooks seems bleak -- originated by Martin Seligman, the world's leading authority on optimism. This is going "undercover". Pulling back the curtain to see the Wizard to learn THE time-tested strategy for defeating pessimism. With this simple tactic, you can create momentum literally out of thin air – pgs. 7-9

The Dahlai Lama's Secret for Removing Self-Pity. Using this basic concept, you'll free yourself from misery and move rapidly towards contentment with your athletic efforts - pg. 10

The Mystery of Procrastination and De-Motivation Uncovered. When you come up against an inner barrier such as procrastination or de-motivation, it's as confusing as it is frustrating. We're all a bit dysfunctional. At its essence, there is only one way to truly eliminate procrastination, and it's not by using an artificial psyche up...it's by aligning your unconscious intention with your conscious intention - pgs. 15-16

A five minute exercise that you can use to identify your "demon stressor" – the one stressor that causes you to lose confidence in competition. (Use this knowledge to put together a devastatingly powerful plan for defeating your rock when it shows up in competition) – pgs. 6-7

What to do when you’ve suffered a traumatic loss that seems unbearable (Trust me. This is a situation you must address or risk choking again and again) – pg. 20

How to Profoundly (and Quickly) Enhance Your Self-Esteem You'll peel-back-the-curtain and eavesdrop on Lisa's self-esteem crisis at the age of nineteen, including her innovative and life-changing solution for it. Many psychologists do not know this solution - pg. 13

The Magic of Optimism. Why some athletes are simply unbeatable down the stretch – this is a truly awesome secret that can literally snatch victory from the jaws of defeat! – pg. 6

WEEK 4: The Art of Leadership
How To Create Trust And Respect With Teammates, Coaches, and Competitors

Approximate length 29 pages, including 5 mental toughness action assignments and a lesson summary Here is a glimpse of just a few teachings in this lesson:

Here's One of My Favourites! - The Leadership Mindset that sets you up for success in your relationship with teammates, opponents, and coaches that is one of the most potent strategies you can use to reinvent yourself in the mind of everyone around you. Dr. Stephen Covey of the Seven Habits series preached a variation of this strategy for years, and hundreds of Lisa's clients have transformed their relationships using this same strategy. If you fully understand it, it'll alter the way you look at your relationships and everyone around you – p. 2

The Five Relationship Breakthroughs: The five relationship breakthroughs that transformed the lives of coaches, leaders, bosses, and sports captains on my client list for over a decade. Those who understand these dynamics have not only enjoyed more respect, admiration, and passion from every person in their lives—-they have completely altered the other person’s experience of them - pgs. 3-6

The Trade Secrets of Pro Leaders. You'll learn two killer methods to motivate teammates, no matter how stubborn they seem. These methods will allow you to skillfully dissolve their resistance to working hard and being supportive team players. With these methods, you will ethically gain the respect of any teammate, coach, or competitior – pgs. 6-8.

When Your Drive is Failing, Where to Look for Inner Strength (a quick, six minute exercise inspired by Celine Dion) - pg. 15

The Pavlovian Attraction Principle. You know the experiment: the dog is programmed to associate a bell with food, so whenever a bell rings he comes running. Well, unknown to you, your coach, teammates, and competitors have been PROGRAMMED WITH DEEPLY IMBEDDED COMMANDS HE IS HELPLESS TO IGNORE, and all you need do is match up your communications to trigger those commands (I’ll tell you how. It’s easy)...and these people will immediately offer you love, friendship, and respect - pgs. 10-14

The Three Tipping Points: There are only three Tipping Points, where an athlete or coach is moved to trust you and cooperate or to distrust you and feel uncertain about doing what you ask - pg. 21

How to Ooze Charisma. Do less, get more. You will learn exciting new ways of communicating with teammates, coaches, and competitors (and yes, even officials) that will cause them to seek out your opinion, hang onto your every word, proffer help, and pursue you for quality time. These are not 'pie in the sky' theories explaining concepts you already know like Trust or Communication you already know. They are hard-hitting, practical step-by-step instructions for making yourself irresistible - pg. 22

The Mistake Too Many Athletes Make that communicates instantly to coaches that are needy and insecure and guarantees they will not be trusted in key situations (if you focus on ONE THING in this training, make sure it's this) - pg. 23

How to Say 'No' Without Arousing Hostility - One of the single biggest challenges you face is finding time to do quality training, because there are an infinite number of 'time vampires' out there trying to suck your time and energy. Using Lisa's simple 4 step formula, you can say No to anyone without arousing hostility - pg. 26

What to Say Under the Fire of Criticism. It is easy to neutralize anyone who is criticizing you, including other athletes, coaches, and parents. You'll be surprised how effortless it is to respond to criticism with mental toughness once you learn this time-tested method - pg. 27

Would You Like to Know the One Factor - Above All Else - That Guarantees Relationship Success? We thought so. On page 28, Lisa explains the rare relationship skill that assures smooth sailing in leadership and friendship - p. 4

You also get:

Action Training Audio DVDs Featuring Lisa Lane Brown

To give you FAST START and have you blast through this training at lightening speed, Lisa has recorded special Action Training Audio DVDs for you to listen to and watch as you go through each lesson. You can also listen to these audio presentations in your car or even on your ipod/iphone. Below is a sample screen capture of an Action Training Audio DVD from Lisa. Click on the play button below to listen to 60 seconds of this training:

Listening to these Audio DVDs is just like sitting in LIVE on Lisa’s Courage to Win^TM in Sport Seminar!

You'll also get:

Lisa's Weekly Coaching Answers To Your Mental Toughness Action Assignments-- Based on Work with over 2,000 Athletes

If Lisa were working with you as one of her individual clients, she'd start by diagnosing the ‘inner’ blocks high achievement that are holding you back. She'd zero in on the self-limiting fears, beliefs, and behaviours that are limiting by causing self-doubt and underachievement. She'd reveal these to you so that you could apply the Courage to Win^TM in Sport formula to your inner blocks and use intangible mental toughness factor to master them.

The sad truth is that most self-help programs (even the excellent ones) leave people confused and spinning their wheels because they are not objective enough about themselves to 'drill down' and identify the core fears and inner blocks keeping them paralysed.

While Lisa won't be doing actual live consults with you, she has given you something even more valuable -- access to the exact same behind-the-scenes coaching, advice, breakthrough insights she has given to over 2,000 athletes so you too can diagnose and confidently blast through your inner fears using your Courage to Win^TM in Sport home study lessons. For example:

Do you get overwhelmed with performance anxiety? Lisa has discovered that most athletes are (unwittingly) making their anxiety WORSE before major compeititions – and will reveal how to dismantle this anxiety quickly.

Are easily distracted by hassles such as equipment problems, late starts, mistakes at the beginning, or annoying opponents? This phenonmenon can be traced to a specific mental reaction you are having that, once disagnose, can be completely reversed to restore you to confidence.

Do you struggle to BELIEVE that you can win? This is a very particular syndrome that has a precise antidote. In her coaching answers, Lisa reveals what the real problem is and how to move through this without self-sabotaging your results.

By giving you her coaching responses to the mental toughness action assignments in your training, Lisa has done 80% of the work for you. Please pay attention to this point, because just about every athlete who takes this training finds Lisa's coaching solutions to these mental toughness action assignments – a very close match that literally wipes their problem off the map. With Lisa's personalized coaching based on over 2,000 clients, you can be sure you’re on the most expedient path to success.

You also get Unlimited FREE Telephone and Email Support - Having a Courage to WinTM coach support you or your athletes through the process can make the world of difference. If you are taking your athletes through this program, we will answer any questions you may have. And, whenever your athletes have a question or issue they cannot solve on their own, they can consult with one of our certified Courage to WinTM mental toughness coaches.

Finally, you get the BONUS GIFT of Complete RE-PRINT Rights – You get complete legal re-print rights so you can share this entire program with all your athletes, who will use it as a powerful, ongoing reference.

This entire program is delivered online, which means you get immediate access. After ordering, you will be directed to a secure webpage, where you will download your printed and audio files. The Courage to Win^TM in Sport is in Adobe Acrobat (pdf) format. Almost all computers have Adobe Acrobat Reader pre-installed, and Adobe Acrobat is compatible with all PC and Macintosh computers. You'll also receive contact information for the certified Courage to Win^TM in Sport mental toughness coach who has been assigned to your athletes. The whole process is very simple and you’ll have access to your first lesson in less than 5 minutes.

Here are some of the great results athletes and coaches have had after using principles from The Courage to Win^TM in Sport:

“Lisa delivers your training at the exact level you need.” Genuine confidence is an absolute necessity if you want to reach your potential. I've worked with Lisa as a personal mental toughness coach and have accessed Lisa's talents in training teams I have coached. Lisa's work is very effective because she delivers the training at the level the clients need...and it's the type of training that you take with you and use on a daily basis towards success. Shannon Miller, Olympic Coach, Women's Hockey “This course is changing me...I am growing.” This course is changing me. It is changing everything about my life. I have learned how human beings work…not just in sport but in life in general. I have taught my family about the things you teach me. They are mesmerized by what I read them. To understand human emotion changes the way I think and look at myself, and others around me. I am growing. Leah Hepner, Figure Skating “Lisa teaches you skills you can use right away.” Mental toughness training gives you confidence. It's helped me play well under pressure and cope with injuries. I think it's essential if you want to perform to your potential. You owe it to yourself to do mental toughness training, and Lisa Brown's work is so practical because she teaches you skills you can use right away. Stacy Wilson, Olympian, Women's Hockey "Lisa's mental toughness program made me a World Champion." Lisa's mental toughness online program made me a 2 time World Champion. I was ready to conquer every possible distraction in international competition. I played my best, even in the most high pressure moments. Laura Warner, Team Canada, Ringette “Lisa helped me obtain the mental edge.” Have you ever heard the adage, "If it ain't broke, don't fix it"? Well, I was broke and I knew it. I knew Lisa was the person who could help me identify the root of my downward spiral. Lisa helped me "cut to the chase" and identify those things that were holding me back from attaining the mental edge I needed. Together we created a mental plan of attack that allowed me to stay empowered regardless of the circumstances. Lori Sippel, Olympian, Women's Softball “I'm a better player, physically and mentally.” After mental toughness, I am now a better player physically and mentally. I am able to apply my focus for success. The program put everything into perspective for me. Christine Parris-Washington, Olympian, Women's Softball “I am more focused and driven.” I am a more focused, driven, and prepared player because of the Courage to Win. Charmaine Reid, Olympian, Badminton “Lisa's course was incredibly helpful.” Lisa's course was incredibly helpful. It's odd because psychology is my favourite subject in school, but my mental game was seriously lacking. My favourite part would be doing the assignments, I find that they ensure that I'm taking in what is being taught and that I'm applying the lesson on the court. Michelle Stiphout, University Basketball “You made it so simple.” Your information on mental toughness saved me a great deal of money. You made it so simple, be your own mental toughness coach! In the past I would wait for other people to tell me how good I was. Now I can create this confidence from the inside. My national show is at the end of the year and I know I will turn pro. Thank you!” Joella Bernard, Finalist, USA Women’s Heavy Bodybuilding “Lisa's course is a winner!” Lisa’s on-line mental toughness programme has allowed our athletes, on an individual basis, to gain the mental toughness skills so necessary in today’s world of high performance curling. It’s a winner! Bill Tschirhart, National Development Coach for the Canadian Curling Association "Mental toughness gave me the edge to be elite." Mental toughness gave me the edge that I needed to become an elite curler. I had always been a good player, but weak mentally. I was able to overcome the one major obstacle that stood in my way. The mental toughness that I now have has helped in sport, life and my work. I am now better prepared to deal with people, because I am more confident. Brad Kuhn, Elite Curler “The Courage to Win is the reason for my success.” The course has been very enlightening and gratifying. It has moved me further along the road to success and will help me for years to come. I have enjoyed the assignments and the feedback provided. I know that the work I have done with you over the past month or so was part of the reason for my success at my most recent high performance camp! Keith Uthe, High Performance Basketball Official “For the first time I was able to maintain focus!” I am 47 years old. Since I was a kid I liked to play tennis but at that time was expensive for my parents and they couldn`t afford it. Two years ago I had the chance to start having lessons, I thought that for this kind of sport you must start when you are a kid, but I was wrong. Soon I started to play matches and now I am playing in local tournaments. I have to play to 18 years old kids sometimes, and at 47 this is very tough but I like the challenge. Today against all predictions I won a tough match and I know your book helped me do it. I was most of the time down in the score, but I won anyway 4-6, 7-6, 7-6. For the first time I was able to maintain focus in the important moments in a very long match. Thank you very much! Dany Urriza, Tennis Player Tierra del Fuego, Argentina “This program has made me a better coach” Mental toughness has the athletes confront their Inner barriers and access their self-confidence. I'm a better coach today because I know how to look beyond the x's and o's of the game. I relate to my athletes better Shawnee Harle, Head Coach University of Calgary Basketball “What an impact this program has had on our team!” I recently ordered The Courage to Win in Sport ADVANCED Course and quickly absorbed Lesson 1, including the audio. The discussion on why winning is important made a significant impact on me and I shared it with my team. We participated in a bonspiel on the past weekend without having been on the ice this year yet…Our goal was to come home with a winning record having made progress on communication systems ...we lost our first game - a close one -- but then went on to win 7 straight and take home the Championship Flight prize! After each win we celebrated not so much the win but the satisfaction of knowing the win showed we were "evolving" and "growing" as individuals and as a team. You would have been amazed at how that shift in perception about winning and losing created a positive environment over the entire weekend. Honestly - this one lesson I learned has been worth the cost of the program! Jan Pula, Laurentian University Varsity Curling Coach

Your Investment

Because I want as many athletes and coaches as possible to benefit, I’ve decided to price it very economically, at just $299   $197. For a team of twelve, this is only $16.41 per athlete!

Don’t Decide Now...
The Courage to Win in Sport Is Backed by Lisa’s 100%
“No Hedging or Aggravation” Money Back Guarantee

Is this program guaranteed? Absolutely. Sign up now. If you're not happy with the training, tell us and you can have ALL your money back – no hassles, as per my 100% No “Hedging or Aggravation” Money Back Guarantee. Think about this guarantee for a minute: it's exactly the same as taking home a new car, test driving it for 2 weeks, then returning the car and have the dealer say to you, “OK, here is all your money back…and, by the way, you get to keep the car too.” It's the same thing, because we can't take back what you will learn. Enroll now by clicking on the button below:

Or, call to enroll at 1-780-498-6300. We can answer any questions you may have over the phone. But, I suggest you act immediately. Due to the phone and email support provided in this program, we have a limit of just 125 spots. After that, we will be taking down this webpage and no one else will be able to enroll.

Thank You,

PS: What athlete wouldn’t want the Courage to Win^TM? Just 30 days and your athletes will master the intangible mental toughness factor of the world’s high achieving athletes that previously were known only to 3% of athletes! The bottom line…if your athletes apply these simple, mental toughness strategies, they will attain self-mastery so inspiring it was considered impossible to obtain—but The Future Has Arrived!

PPS. NEW! Listen To Me Talk LIVE About The Courage to Win in Sport, including samples from the book (so you can get an idea of the style and content). Just click on this link now.

 

Lisa Brown & Associates
Suite 106, 527 - 15 Ave SW
Calgary, Alberta T2R 1R5
Ph: (780) 498-6300 Fax: (403) 261-2725
www.thecouragetowin.com